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How Can a Creative Management Platform Benefit a Marketing Team?

By Martech Outlook | Friday, July 10, 2020

With the world being digitized, the digital advertising industry has changed significantly over the last few years.

FREMONT, CA: One of the first digital ads appeared 25 years ago, and a single consumer now sees thousands of ads daily. To develop, manage, and publish these ads, marketers use a wide range of digital tools. One of these tools is the Creative Management Platform (CMP). Incorporating CMP to a marketing stack is essential for the stakeholders who want to optimize their ad performance and simultaneously automate a large area of this process. A CMP is a cloud-based solution that enables users to build, scale, publish, and optimize digital advertising content. Its core task is to aid in effortlessly creating relevant and better performing digital ads. This meets the needs of digital marketers nowadays on several levels, whether on decreasing production time and costs or optimizing ad performance.

Here are the benefits of using a creative management platform.

Top 10 Ad Management Solution Companies - 2020Build effortlessly

Building ads can be very time-consuming. That’s why the core of most CMPs is an ad builder that helps marketers and their teams effortlessly build digital ads in no-time. It’s a better workflow in one single platform. With a CMP, there is no need for any coding or design skills to create suitable looking ads in large numbers.

The addition of campaign media and visual elements, like images, video, or animation, will be better to grab the audience’s attention. But with a logo, custom font, and brand colors, one can easily incorporate and maintain the brand identity. This ensures brand consistency in all creatives and across all platforms.

Optimize continuously

Continuous optimization is the most significant advantage of using a CMP, in contrast to designing and building ads manually. CMP provides live performance data on all the ads. Based on this data, live ads can be tweaked ‘on the fly,’ without asking a copywriter or designer to do the task. 

Scale efficiently

Skyscrapers, rectangles, and leaderboards: a CMP helps generate all ad sizes that are needed effortlessly. From a single creative, one can scale up to formats for different platforms, devices, and even markets. This way, marketers can create an extensive ad set that can reach the audience on several levels. Small adjustments can be made on a set level. Process feedback from the team or correct spelling errors; with a CMP, all these changes are done in no time.

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