How AI is Reshaping the Future of Digital Marketing

By Martech Outlook | Thursday, October 15, 2020

As AI continues to advance, so does the ability to use it to improve digital marketing strategies and provide valuable insights for businesses.

FREMONT, CA: Europe is keeping pace with the global trend towards personalized customer experiences. In Europe’s modern-day marketing, artificial intelligence (AI) plays a vital role. AI has become an essential part of digital marketing strategies, and it proves to be a successful weapon. Marketers are willing to leverage AI more and more as the intelligent technology makes life easy for them. Here are some ways AI is changing digital marketing. Top 10 Ad Management Solution Companies - 2020

• Improved Personalization and Recommendations

The way consumers respond to marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer effective. Consumers are more likely to interact with personalized marketing messages. AI allows marketers to personalize their communications on an individual level rather than generic target groups. Personalization works by predicting customer behaviour based on intelligence learned from brand interactions. This means that marketers can send content that is most likely to convert the lead into a sale to drive conversions.

• Dynamic Pricing

Providing discounts is a surefire way to boost sales, but some customers will buy with a smaller discount, or if there is no discount at all. AI can be used to set the price of products dynamically depending on demand, customer profiles, availability, and other factors to improve both sales and profits.

• Search Engine Optimization

Combining AI into search can pick up misspellings and suggesting alternatives and may be influenced by past browsing or shopping behaviour. AI is necessary to digest complex patterns in speech and to recognize meaning from voice queries, which are very different from conventional typed searches. Marketers can also use AI to optimize their content for voice search, thereby improving SEO and site traffic as customers today move increasingly into a voice-operated digital world.

• Ad Optimization

With AI algorithms, marketers can continually and automatically optimize ads, depending on conversions and interactions. AI ad optimization is also in use on social networking platforms. AI analyzes the accounts that a particular user is following and will show the ads that are relevant to the user. This provides a better experience to the user and a better ROI for the advertiser as fewer ads are shown to people who aren’t interested.

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