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How AI Helps Marketers?

By Martech Outlook | Monday, July 27, 2020

AI is outlining the future of marketing.

FREMONT, CA: The industry of digital marketing is foraying into intelligence with the aid of technology. Artificial intelligence (AI) has been fostering all the ideas and methods that help marketers stay ahead of the curve. The technology of AI is not merely confined to a specified set of operations or applications in the realm of marketing any more as this technology is now the essentiality to understand customers and target them effectively to obtain results. Top 10 Event Management Solution Companies - 2020

The world already knows the potential of AI in collecting huge volumes and streams of data related to the audience and customers. Moving a step ahead, algorithms based on AI structure this collected data and analyze it in order to read the behavior of the customers and roll out their interest charts. The power of predictive analytics is yet another boon for marketers as the intervention of AI into the concept helps in anticipating the decisions made by the customers. With these predicted preferences and choices that customers could make, marketers can appropriately target the website visitors or interested audience and generate leads.

AI has an impactful role to play in converting the generated leads into potential customers. The report formed out of customer data collected by AI, helps the marketing analysts to create personalized ads dwelling upon the personal information based on the interests and choices or preferences of the leads. These ads speak of the value that every lead adds to the business and the importance the marketing agency gives to them. Alongside, chatbots are another innovation of AI technology that helps these personalized ads to create a positive impact in the minds of the leads. Chatbots are digital helpers or assistants who attend to each of the leads and convert them into customers. These digital people offer personalized assistance, helping the customers realized that they are heard.  

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