Future of AI in Digital Marketing: 4 Applications

By Martech Outlook | Friday, October 16, 2020

As brands keep adding the newer consumer touchpoints, AI has become necessary for digital marketing.

FREMONT, CA: The use of Artificial Intelligence (AI) in business operations has become necessary in the 21st century. Forty-seven per cent of digitally mature organizations already have a defined AI strategy, and business executives agree that the implementation of AI enables their company to sustain a competitive advantage. The widespread reach of AI in digital marketing proves the importance of this technology in today's digital world. Here is a gist on how to leverage the power of AI for marketing strategy.

• Generating Content

Top 10 Digital Marketing Consulting/Services Companies in Europe - 2019A machine cannot create content from scratch. But there are certain areas in which content created by AI can be helpful and attract visitors to the company website. This can save lots of time for marketers. Hundreds of articles on a website can be credited with artificial intelligence. In addition to that, many marketers today are planning to integrate AI in the content generation and creation process to attract more audience.

• Digital Advertising

Digital advertising is undoubtedly the area of digital marketing that successfully deployed AI. For example, social media ad platforms are already using machine learning and AI to find people and make desired actions. Likewise, many advertising platforms can leverage AI in digital marketing for better ad performance.

• Searches

Customers have changed the way of searching in search engines. The search engine has said that 70 percent of searches are performed by pressing a button or voice queries. At this point, marketers need to ask themselves how this will affect how marketers create and streamline their web content. Specifically, AI helps in this case to reach the users. Through the feature of voice search, marketers can make users more convenient. Many Innovations in voice assistants make it easy for customers to perform searches by voice commands.

• Web Design

Not only digital advertising and voice searching but also web design is possible with AI. In past marketers need a web designer or web developer to design a website. At present marketers have an application which designs professional websites within less time by using AI technology.

See Also: Top Digital Marketing Consulting/Services Companies

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