Fresh Organic Produce at Lower Cost

By Marketing Tech Outlook | Thursday, January 24, 2019

E-commerce is one of the greatest advantages of the digital world. Many e-commerce sites like Amazon have reached heights within a short period due to the overwhelming response from the customers. Meanwhile, r-commerce and grocery retailers have started to develop their company through innovative technologies like AI for their sites. Grocery retailers have increased the customers’ choice to buy essential groceries, to 60 percent, which accounts for about $600 million. Finding exact brand name groceries has been made possible due to e-commerce.

Companies like Grocery Outlet Bargain Market have eased customers’ purchase regarding groceries by using marketing and procurement strategies. Grocery Outlet Bargain Market, founded by Jim Read, started selling military products at discount priced. It provides its customers with brand name groceries with fresh farm products that produce around 40 to 70 percent offers from its conventional retail prices. The company’s untiring effort in satisfying its customers has led them to become the nations’ largest extreme grocery retailer. Customers of the grocery site can experience thrilling offers apart from certain occasions.

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Grocery Outlet Bargain Market has more than 300 independent operated stores in different locations including California, Idaho, Nevada, and many small and large cities. Recently, the company’s board of directors announced the appointment of Eric Lindberg as the chief executive officer and MacGregor Read as vice chairman. It is noteworthy that Read has previously held the position of Co-CEOs.

Lindberg says, “I am excited to lead Grocery Outlet into the future and develop new opportunities for growth.” Lindberg and Read together joined in 1996 at Grocery Outlet Bargain Market. Both have been in several roles including retail marketing and food industry respectively. Read advanced through several positions in his 22 years of professional experience in Grocery Outlet including retail merchandising, real estate, and construction.

In addition to those two appointments, Grocery Outlet Bargain Market announced two executive promotions of RJ Sheedy and Pamela Burke. RJ Sheddy, who was the marketing and strategic officer, has been promoted as the President. Pamela Burke, who was the executive vice president of legal, hr and general counsel, has been appointed as the chief administrative officer to oversee legal, risk, internal audit, safety, and human resources.  The updated positions have been effective from January 2019. 

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