Event Planning: Preparing for the Future

Debra Morgan, Marketing Tech Outlook | Thursday, July 08, 2021

Even before the pandemic struck, a few organizers were informed of the possibility of risk. For obvious reasons, most event organizers were hesitant to cancel their activities. Some planners came up with a solution by installing more hand sanitizers on the site.

FREMONT, CA: For some, it is using virtual platforms to offer a very unique and exciting event experience. And for others, it is taking up a job at a store or extend support to fight the pandemic until it is time to get back to business.

Either way, it is clear that no matter how challenging the situation gets, these event planners have not only vowed to survive but to thrive. Yet, they also have questions to ask about. What are the consequences of all this? If all returns to normal, will activities resume in their ordinary manner, or will there be a new normal?

How are Event Planners Responding to the Situation?

Even before the pandemic struck, a few organizers were informed of the possibility of risk. For obvious reasons, most event organizers were hesitant to cancel their activities. Some planners came up with a solution by installing more hand sanitizers on the site. However, with the rising cases and the lockdowns being introduced, reality had struck hard, and most of them had to cancel their activities. Although sporting matches, concerts, and other live events had no substitute, conferences, trade shows, and meetings sought different ways to guarantee that the show went on. What is next for these cases, then? Find out below.

Virtual Events: The second life

Event technology firms were quick to lend their helping hand. Some organizations work around the clock to bring new virtual resources to event managers. Some companies are going out of their way to offer intelligible how-to and remote support systems to help event planners step up and run their virtual events effectively.

Technology: A Boon

Time and time again, technology has come to the rescue. In this situation, event software firms have stepped up and proposed options for remote planners. Even the transition to a live event came with the burden of understanding the resources they hosted on. Most speakers and planners have forced themselves to take the course and are now familiar with the resources. The reluctance was massive, but the great event planners, determined to serve their attendees, made it all happen. The industry now wants to see a paradigm change towards more technologically sound events and more ways to experiment with technology.

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