martechoutlook

Event Management Getting Easier with IoT

By Marketing Tech Outlook | Thursday, July 11, 2019

IoTEarlier event management involved a range of manual processes. Technologies like the internet of things (IoT) and augmented reality (AR) are helping the event planners to find unique ways to engage attendees.

FREMONT, CA: Earlier event management involved a range of manual processes such as registration and collaboration with people. With the emergence of technology, event management and planning has transformed beyond recognition. Technologies like the internet of things (IoT) and augmented reality (AR) are helping the event planners to find unique ways to engage attendees. With so much to offer across various sectors, where does IoT fit in into event management? Here are some of the critical aspects where technologies like IoT can have a significant impact:

IoT in Event Management

The event industry revolves around data. Everyone, including speakers, caterers, and attendees needs data that are relevant to them. IoT has the potential to achieve this with an added sense of authenticity.

The extracted data are helpful for intelligent lighting attendee management, ensuring a safe and comfortable environment for the guests, and updating everyone with automatic notifications.

Here are some of the major applications of IoT in event management:

Smart Attendee Management

One of the major challenges for an event organizer is to ensure a smooth flow of operations ranging from a hassle-free registration process, payments, and providing the guests with instant notifications which are in line with the dynamic nature of the industry. The IoT enabled devices are allowing the attendee to get past the long waiting queues for registrations and ticketing, which ensures an easier check-in process with minimal sign-up sheets.

Smart Catering

It is difficult to keep track of the tastes of the individual attendee. Everyday objects like coffee-makers and other food service devices can together comprise the IoT network. The Internet Of Things devices can also log the consumption of edibles in previous events based upon which the event manager can accurately predict the estimation of various resources that can save money as well as wastage of food.

Intelligent Lighting

For a room with hundreds of people, the conventional lighting systems may not be the best choice. IoT comes here to the rescue again with much more effective and efficient lighting systems. With IoT, it is possible to control the entire lighting systems wirelessly using the mobile phone.

Weekly Brief

New Editions