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Email Marketing Tips for Startups

By Martech Outlook | Monday, April 13, 2020

Here's how new entrepreneurs can bolster their businesses with a few email marketing tips.

FREMONT, CA: Email marketing remains one of the best ways for companies to find new clients, make higher sales, or create a tribe of loyal followers. One of the greatest ways to unleash all that email marketing has to offer in terms of measurable results and return on investment is by running a targeted email marketing campaign. Here are a few tips that will enable new business owners to fuel their email marketing efforts towards success.  

Personalization on the Rise              

Email personalization strategy is a marketing process using the personal information of subscribers for producing more targeted emails. It gives a sense of personal touch to the consumer, increasing email marketing metrics massively. These days, people are being bombed by tons of emails every day. When brand personalizes emails well, email's ability to trigger the recipient to click open and read it increases. Therefore, a few hand-picked well-personalized emails would create an equal or even higher positive impact on the audiences and leads compared to a large number of generalized ones.

Feedback to Better CX

Combining customer feedback data with that of segmentation yields some fascinating results. Segmentation data usually includes geographic data, demographic information, psychographic data, behavioral data, and more. With this type of customization, customer feedback can help businesses adapt to their customers based on situational factors. These factors could be live events on the website, trending topics, or recurring demands that surface at a specific moment.

Email marketing is one of the best methods to allow small businesses to grow and succeed, even against the big shots in the industry. Be it an online shop, blog, or small business website, email is a great way to retain the current customers and one of the most efficient ways to convert new visitors into customers.

See also: Top Martech Solution Companies

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