Dynamic Yield Introduces XP Squared Experience Optimization Learning Center

By Martech Outlook | Friday, July 17, 2020

Industry leader offers free educational resources for the digital community in response to COVID-19.

FREMONT, CA: Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared, an online public learning center formulated to help digital marketers gain access to the critical experience optimization resources needed to boost their knowledge. XP Squared will enable Dynamic Yield to openly share its expertise to formulate new opportunities and augment experience optimization know-how for conversion optimization and customization practitioners.

Although COVID-19 has highlighted the value and accessibility of virtual courses, average online learning offerings are not without shortcomings. Traditionally designed in a one-size-fits-all manner, courses do not account for different levels of expertise and provide less value to experienced practitioners. Sometimes, they focus on theoretical learning and lack the real-world applications that practitioners seek. Lastly, they require a long-term commitment, which deters many from enrolling and pursuing these opportunities. In contrast, those who register, although hungry for the knowledge, usually do not complete the courses. XP Squared was created to address these shortcomings and introduce a more task-based approach to online learning. It provides professionals hundreds of materials on various areas of experience optimization to help them master this in-demand and highly marketable skills.  

"Having accumulated an immense wealth of practical knowledge on personalization, A/B testing, and conversion rate optimization over the years, we wanted to share this knowledge with the entire industry freely," says Yaniv Navot, VP of Global Marketing at Dynamic Yield. "But we didn't want to introduce yet another online course that people wouldn't fully utilize, which is why we built XP Squared as an entirely new kind of knowledge platform, "one that is designed to reflect how people gain knowledge, and that is optimized for experienced practitioners."

With the outbreak of COVID-19, leading to mass layoffs and furloughs across all sectors of the economy, those affected have turned to online courses and e-learning initiatives to stay productive and foster their continued career development. Numerous organizations have had to undergo rapid digital transformation in response to the pandemic, requiring teams to adopt new practices and strategies to meet consumer needs during this time better.

XP Squared consists of the teachings from industry experts like Professors Ron Kenett and David Steinberg of KPA Group, Dalin Brinkman, the Senior Manager of Site Strategy for Lamps Plus, Melanie Kyrklund, the Group eCommerce CRO Manager at Specsavers, Laura Stude, James Flory, the Director of Experimentation Strategy at Widerfunnel, and the Co-founder of surefoot, among others, in courses on:

•    Personalization & Targeting
•    A/B Testing & Optimization
•    CRO & Growth Marketing
•    Product Recommendations
•    Advanced Experimentation
•    eCommerce Experience Optimization

"XP Squared is a great destination to turn to for meaningful insights, strategies, and perspectives on a wide spectrum of personalization campaigns," states Shana Rungsarangnont, Digital Product Manager at e.l.f. Cosmetics. "Not only is it super easy to find the resources I need, but it provides use cases that are approachable and actionable, and it can help me to determine potential ROI based on the teams time investment."



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