Digital Marketing: How is AI Helping the Sector Thrive

Debra Morgan, Marketing Tech Outlook | Monday, March 15, 2021

AI is now being used in simple digital marketing activities such as campaign preparation and conception, relying on detailed data from previous campaigns.

FREMONT, CA: As companies continue to introduce newer consumer touch-points, the volume of data gathered from all of them is expected to become unmanageably high in the not-too-distant future. As a result, Artificial Intelligence (AI) is becoming more critical than ever in Digital Marketing. Some ways in which AI technologies and resources can turn vast volumes of insurmountable data into actionable insights that guide real-time decisions are discussed below.

Real-time tracking

Though every business must have a certain degree of customer turnover, attracting new customers is often greater than the costs of maintaining current customers. Firms can routinely map and evaluate their target audiences' digital activity and communication by deploying deep learning techniques. As a result, AI tools' predictive modeling approaches will help compare the characteristics and behaviors of former customers to the current customer base and predict retention risks, which will potentially aid in optimizing the overall customer experience and reducing the churn rate.

Top 10 MarTech Startups - 2020Advanced Automation

One of the most critical facets of digitalization is to use AI to provide fast and reliable customer support. One of the many exemplars that will help the company face the demands of offering futuristic and competent service to their customers while holding an eye on infrastructural spending is cutting-edge technology that deploys email, chat, or messaging applications. For example, the AI Text analysis tool can not only track, analyze, and respond to content generated, but it can also do so in real-time. This tool's enhanced version takes it a bit further. It comprehends user-generated posts' substance and defines the feelings and sentiment to infer the meaning with greater precision.

Increased Precision

Machine-to-machine contact is one of the most current developments that is rapidly gaining momentum across industries. Even in the world of marketing, the transition would certainly have an effect. AI is now being used in simple digital marketing activities such as campaign preparation and conception, relying on detailed data from previous campaigns. With the support of AI tools, the precision of calculating campaign success has improved exponentially, significantly reducing the guesswork that has historically been synonymous with marketing campaigns. As machine learning replaces traditional research, AI algorithms assist in developing data-driven forecasts that are much more accurate than ever before.

See also: Top Artificial Intelligence Solution Companies

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