Creatio Receives the Strong Performer Award from Forrester Research

MarTech Outlook | Tuesday, May 11, 2021

Katherine Kostereva, CEO, Creatio

Creatio has been labeled as a Strong Performer in Forrester Research's The Forrester WaveTM: Sales Force Automation Solutions, Q2 2021 report.

FREMONT, CA: Creatio, a leading software organization that offers a major low-code platform for process management and CRM, has been labeled a Strong Performer in Forrester Research's The Forrester WaveTM: Sales Force Automation Solutions, Q2 2021 report.

Forrester identified the ten most essential sales force automation (SFA) providers in their 37-criteria evaluation and researched, analyzed, and scored them. Creatio was ranked as one of the top five vendors in the Current Offering category. The report compares every provider, how they measure ups and assists application development and delivery professionals in selecting the best one according to their needs. 

According to Forrester, "One of the most influential research and advisory firms in the world, in a world with complex buying and selling dynamics, where customer experience is the ultimate business differentiator, its mission-critical to meet and exceed customer expectations at every step of the journey, over any engagement channel, and in every conversation. This is why it's never been more important to empower a sales team with the right SFA solution."

Creatio thinks that arming sales teams with a low-code platform for process management and CRM to increase process design and application delivery enables businesses to adapt and strengthen resilience during transition periods. Sales Creatio is a complete sales cycle management solution that drives customer acquisition, development, and retention for all types of sales processes, including digital sales, B2B sales, B2C sales, field sales, and channel sales. The Creatio’s SFA offering is tailored to the requirements of sales team professionals in various roles, such as experts in digital sales, field sales, customer success, and renewals managers.

"We are honored to be recognized as a Strong Performer by Forrester for our end-to-end sales cycle management product that helps sales teams deliver on their strategic goals. Our SFA offering equips sales teams with out-of-the-box solutions to manage the complete sales cycle, as well as low-code tools to quickly automate processes for any sales type and create custom apps with ease," said Katherine Kostereva, Founder and CEO of Creatio. "We at Creatio believe that sales leaders are among key stakeholders that benefit from taking ownership of their technologies and allowing any team member automate business ideas in minutes. This way they are empowered to dramatically accelerate sales operations, be it B2B or B2C, and efficiently contribute to achieving business goals," she added.

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