Melbourne, Australia: Marketing leaders are navigating a rapidly changing environment as artificial intelligence, digital transformation, evolving customer expectations, and pressure to demonstrate commercial value reshape the role of the chief marketing officer. Against this backdrop, the CMO Summit 2027 will take place on February 24–25, 2027, at InterContinental Melbourne The Rialto, bringing together senior marketing executives from across Australia.

The invitation-only summit will provide a focused environment for CMOs and senior marketing leaders to exchange practical perspectives on the technologies and strategies influencing modern marketing organizations. The program will examine artificial intelligence, customer experience, digital transformation, brand growth, marketing effectiveness, and the evolving responsibilities of marketing leadership.

Artificial intelligence will be a central theme as marketing teams evaluate how emerging technologies can influence content creation, customer engagement, analytics, campaign execution, and decision-making. Beyond individual applications, leaders will examine how AI can be integrated into broader marketing operating models while maintaining appropriate oversight and alignment with business objectives.

Demonstrating marketing's contribution to business growth will provide another important focus. As organizations scrutinize technology and marketing investments more closely, CMOs are increasingly expected to connect marketing activity with measurable commercial outcomes. The summit will explore approaches for demonstrating marketing effectiveness, improving performance measurement, and aligning marketing priorities with wider business strategies.

Customer experience will also feature prominently as digital channels continue to influence how consumers discover, evaluate, and interact with brands. Marketing leaders must increasingly coordinate data, technology, communications, and customer-facing processes to deliver consistent experiences across multiple touchpoints. Understanding customer behavior and responding to changing expectations will remain important to building sustainable brand relationships.

The summit will also address the development of leaner and more responsive marketing organizations. As AI and automation take on more routine activities, marketing teams are reassessing roles, workflows, skills, and organizational structures. This transformation can create opportunities to redirect human capabilities toward strategy, creativity, customer understanding, and higher-value activities.

Brand growth will provide a complementary perspective. Marketing organizations are balancing established brand-building approaches with increasingly data-driven digital strategies. The ability to combine customer intelligence with creative thinking can help organizations develop more relevant engagement while maintaining distinctive brand identities.

The speaker lineup includes senior marketing executives such as Michael Magee, Chief Marketing & Category Officer at Kraft Heinz ANZ; James Holloman, Chief Marketing Officer at David Jones; Lara Vandersluis, Head of Marketing at Vocus; Catriona Walkerden, VP Global Marketing at Logicalis; Persia Gough, Chief Marketing & Communications Officer at Hickory; and Hayley Bates, General Manager of Marketing at Aspen Medical.

Keynote presentations, case studies, and interactive peer discussions will form the core of the two-day program. The invitation-only format is designed to facilitate candid conversations among senior marketing professionals facing similar challenges, while a select group of solution providers will provide opportunities for targeted technology and business discussions.

The CMO Summit is organized by Marcus Evans, which produces executive-focused business events across multiple industries. Its curated approach is intended to connect senior decision-makers with industry intelligence, peer perspectives, and potential strategic partners.

As marketing becomes increasingly intertwined with AI, data, technology, and enterprise strategy, the CMO role continues to expand beyond traditional brand and communications responsibilities. CMO Summit 2027 will provide a platform for Australian marketing leaders to examine these changes and consider how organizations can build more agile, technology-enabled, and commercially accountable marketing functions.

MarTech Outlook highlights technologies and strategies transforming marketing, customer engagement, and digital business. Through coverage of CMO Summit 2027, the publication continues to examine how AI, customer intelligence, digital transformation, and evolving marketing leadership are shaping the future of the marketing function.

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