A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our MarTech Outlook Advisory Board.
Cloudresearch® And Innovatemr Partner To Address The Most Pressing Challenge In The Online Survey Industry: Data Quality
Industry-wide data quality issues identified:
● A recent CASE4Quality industry-wide study found that >30% of survey data was identified as low quality and required removal from final data sets.
● Even when implementing widely-used tech-based fraud solutions, 20-25% of survey data remained unusable.
● Inattentive and fraudulent respondents, survey farms, and bots account for the majority of bad actors and unreliable data in the online survey ecosystem.
● Online survey fraud leads to false conclusions, costing time and money to suppliers, market research firms, and end-clients.
To address systemic fraud in the sample industry, InnovateMR conducted an extremely rigoroustest of Sentry®: a novel data quality solution by CloudResearch with uniquebehavioral+technological vetting.
Rigorous testing was conducted over a 6-month period and demonstrated that Sentry®improved data quality and added immense value by reducing reconciliation rates.
“Building a novel data quality tool like Sentry® took a great deal of development and validation. I take it as a personal badge of honor that InnovateMR, a leader in the quality space, has seen the unique value in our approach and chose us as their data quality partner. I am looking forward to working together with the InnovateMR team and to seeing the continued quality benefits that Sentry® will provide to InnovateMR and their clients.”
