Bluecore Appoints Michelle McComb as its New CFO

By Martech Outlook | Friday, September 11, 2020

Michelle McComb joined Bluecore as its new CFO, just as the organization closed its $50 million Series D funding round to increase the speed of its work in machine learning and artificial intelligence.

FREMONT, CA: Bluecore is a leading marketing technology company. It reimages how the world's fastest-growing retail brands transform casual shoppers into lifetime customers. The company has announced Michelle McComb as its new Chief Financial Officer (CFO). McComb has joined Bluecore after serving as the CFO of Bloomberg's Financial Products division. In Bloomberg, she contributed to the growth strategy of products, such as Bloomberg Terminal, Datto, the cybersecurity, and data backup, as she saw considerable growth during her tenure.

The appointment of McCombs comes at a pivotal point in Bluecore's growth trajectory. In May, the organization closed its $50 million Series D funding round to increase the speed of its work in machine learning and artificial intelligence. In 2019, it launched the industry's first and only success-based pricing model to the more than 400 retail brands it works with. Therefore, the company's future technology advancements and performance-focused pricing model positioned Bluecore in a position where they have to redefine how SaaS technologies automate tasks, develop opportunities for retailers, and even increase the revenue. This method is especially crucial due to the recent mass migration of worldwide shoppers to ecommerce channels. Moreover, the retailers are now focusing on technologies that will directly increase growth and create demand for Bluecore.

During such a situation, Bluecore has welcomed McComb, who specializes in developing the market share of established and late-stage technology organizations. McComb has brought more than three years of financial experience and in-depth knowledge of high-growth technology companies. As CFO at Bluecore, McComb will improve the strategy behind Bluecores investments, strategic partnerships, and sustainable financial growth.

According to Fayez Mohamood, CEO of Bluecore, "We were on the path to not only grow as a company, but to also lead a massive shift in retail technology, defined by the overhaul of legacy tech stacks that don’t directly influence retailers ability to drive revenue on digital channels. Achieving this will require a force like Michelle, who has the financial expertise and experience we need as we introduce a new breed of performance-driven SaaS solutions to digital-focused retailers."

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