Birdie Raises 1.6 Million in Seed Funding Round Led by ASTELLA

By MarTech Outlook | Friday, October 30, 2020

Alex Hadade, CEO

Birdie announces that it has raised $1.6 million in a seed funding round led by ASTELLA, a Brazilian-based venture firm.

FREMONT, CA: Birdie, the technology company, announces that it has raised $1.6 million in a seed funding round led by ASTELLA, a Brazilian-based venture firm. The company plans to use the new funding to help Birdie's expansion in the US. The company plans to grow its sales and marketing teams and boost new features related to integration with other data sources.

Birdie is the industry's first comprehensive AI-based Insights-as-a-Service (IaaS) platform developed specifically to help CPG brands understand millions of consumers' opinions, transforming unstructured data into actionable insights. By leveraging AI and natural language processing, Birdie turns millions of comments, reviews, and other online conversations into consumer insights that help marketing teams make faster and effective decisions. Birdie's powerful intelligence system provides a vital tool for brands overwhelmed by the amount of data created by consumers about their buying experiences.

Birdie's vision is to become a central system of intelligence for Consumer Insights executives and their teams. By integrating data from enterprise marketing & data solutions like customer service, CRM, review management, research and surveys, social listening tools, and external sources into a central dashboard with actionable insights, the company is helping consumer brands optimize marketing sales efforts.

Leading global consumer brands like Samsung and P&G are using Birdie's platform to predict category trends, anticipate product crises, and discover promotional opportunities in retail channels, a process that the COVID-19 pandemic has boosted as brands are being forced to develop new sales channels or understand changing consumer behavior in existing pipelines. With their platform, Birdie allowed them to refine the messaging and positioning for some of our products, which significantly improved their campaigns' conversion rates.

In five years, the insights-as-a-service industry tripled to $3 billion in 2020. Within that, the consumer insights category-spanning marketing, sales, customer success, and product management will be a significant driver of the market's future growth. Birdie has developed a powerful intelligence system that expects to become the cockpit for the next generation of leading consumer brands.

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