Benefits of Google AdWords Make It Worth Every Penny

Debra Morgan, Marketing Tech Outlook | Monday, March 01, 2021

Google AdWords can run ads to create more leads and revenue.

FREMONT, CA: Businesses can sell more products online, bringing more traffic to their website. But, unfortunately, it is not that straightforward. There are several things to take care of. However, the benefits of Google Adwords as an advertising platform are interesting to know. These benefits make it worth every penny that businesses spend on it. Learn more here.

• Adwords Works Faster than SEO

The primary benefit of Google AdWords is that it performs faster than Search Engine Optimization (SEO). SEO and Google AdWords are search engine marketing strategies to create more traffic and lead. A well-streamlined AdWords campaign can perform much faster for a business to get the much-coveted first spot in search. With AdWords, there is an improved chance of driving more traffic and leads instantly. Additionally, the platform is transparent, and firms know exactly what is happening with the ads. Google Ads gives instant visibility at an instant cost, whereas SEO would give firms long-term success, depending on their effort on the quality of the content.

• Increase Brand Awareness

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Besides boosting traffic, clicks, and conversions, Google AdWords is also an efficient method to tell people about the brand. To verify this, Google runs a study across verticals, from automobiles to retail. It was found that search ads lift awareness by 6.6 percent. When it comes to SEO, a brand’s rank also depends on the number of brand name searches and variations. That’s another reason firms should aim to increase brand awareness through search and display ads.

Reach More Customers

One of the most leveraged marketing strategies in every business is email marketing, so Gmail ads can be helpful. Google native Gmail ads with Google AdWords and made it available to all advertisers, which means firms can reach more prospects through their Gmail inbox. Gmail ads appear on the promotion tab. These ads run on desktops and mobiles. Since Gmail ads usually cost much less than search ads, if firms have a small budget, they can try Gmail ads.

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