Alida Empowers Boll Brands to Guide Products with Customer Insights

Martech Outlook | Friday, June 25, 2021

Alida enables Boll© Brands to make informed decisions about product portfolio expansion based on customer insights.

FREMONT, CA: Alida (formerly Vision Critical), the world's first Customer Experience Management and Insights Platform, announced today that Boll Brands, a leading eyewear and head protection group, selects Alida to help the company elevate customer experiences and inform growth strategies for their sportswear and lifestyle products.

“At Boll© Brands, 2 of our key strategic pillars are E.P.I.C and Consumer First. E.P.I.C, which stands for Excellence in Product Innovation and Creativity, aims to place product innovation and development at the heart of Boll© Brand’s strategy. What makes innovation successful and finally drives more business is fulfilling and also anticipating the needs of our most important stakeholders; our customers,” says François Benaben, President of the Sport & Luxury division at Boll© Brands. “Our ultimate goal is to disrupt the markets we are in with innovative products that cater to the needs of our customers. I’m thrilled to kick off this project as the Alida platform will enable us to build a bridge between our two strategic pillars and will allow us to create more business while at the same time enhancing the consumer experience.”

The Alida platform aids the company's expansion into sportswear and lifestyle eyewear by anticipating and understanding its customers' ever-changing needs. Boll© Brand acts on real-time customer feedback and makes strategic business decisions that improve product innovation and provide a positive customer experience journey.

“Boll© Brands has a rich history of delivering innovative and high-quality products for their customers. This is because they continuously keep their customers at the center of all their business decisions,” says Ross Wainwright, CEO of Alida. “We are thrilled to support Boll© Brands as they continue to drive value, maintain brand loyalty and expand into new markets.”

Alida helps customer-centered brands use a relationship-based approach to gradually profile and segment customers at any interaction, creating rich customer insights to make decisions with their customers, not for them. Customer truths such as motivations, preferences, and beliefs translate into actionable data points. Brands turn customer truths into actions with Alidas full CXM & Insights Platform that enhances customer experience, accelerates innovation, increases revenue, and mitigates decision risk.

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