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AI to Modify Customer Experience

By Marketing Tech Outlook | Thursday, May 23, 2019

Customer ExperienceFREMONT, CA: Customer journey orchestration permits businesspersons to incorporate diverse marketing technologies and platforms together. For instance, information can be shared between websites and social media platforms that help each policy take the preeminent measure based on a precise customer base and their actions. Artificial Intelligence(AI), in the form of machine learning methods, can observe and measure customer behavior to optimize pathways and help automate the journey. 

Determination of Goals:

It is critical for all individuals or organizations to have a clear understanding of the potential and the pathway to success. The value of customer experience (CX) can be measured first and then drilled down to something more specific and directly actionable.

For instance, an overall goal might be to sell clothing merchandise across an array of marketing channels, and then turn those customers into referrers and repeat buyers. But the pilot project must be focused chiefly in increasing the number of product views from social media advertising.

Selection of the Right Tools:

To implement the pilot project, the right tools must be kept in place, and evaluation of several should be carried out before picking one. The favorable choice comes down to a juxtaposition of price, flexibility, and technical knowledge. The AI section can dig into data from the marketing channels and then seek the most valuable customers.

Pilot Project:

Connection of the customer journey orchestration tool through its application programming interface to marketing platforms is created, which might include a social media advertising platform, the website, and the analytics tools.

In addition, the AI application to all the marketing platforms is to be connected so that the analysis of the favorable working approach can be identified. Once the customer journey orchestration tool, the AI application, and the marketing platforms are connected, the pilot project is ready to operate.

Check, Analyze, and Develop:

Once the pilot project is up and running, the avenues can be expanded systematically with the proper use of data. Using AI and customer journey orchestration together can bring tremendous benefits by improving customer communication and optimizing efforts to create a more valuable CX.

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