AI's Role in Revolutionizing the Events Industry

Debra Morgan, Marketing Tech Outlook | Tuesday, December 15, 2020

AI can help event organizers source the most suitable vendors after considering all the event’s necessities. For example, one AI software that brings networking and matchmaking together to aid event organizers find the best local business people according to events’ requirements.

FREMONT, CA: Live events are the most reliable ways of marketing and to augment the business-customer relationship. According to a survey, 84 percent of leaders believe events are vital for their business’ success. The adoption of technology is altering the way events are planned and organized. One such developing technology trend in event management is AI. The emergence of Artificial Intelligence (AI) in event management has influenced numerous event technology startups to put AI to use in organizing events and boost its engagement with attendees.

Use Cases of Artificial Intelligence

top event management companies

 

Vendor Sourcing

The first job of an event organizer is to make a list of venues and vendors for the event. Planners will then have to pick the ideal option for the event. This instance is followed by sending quotation drafts to vendors and finalizing the venue. AI can help event organizers source the most suitable vendors after considering all the event’s necessities. For example, one AI software that brings networking and matchmaking together to aid event organizers find the best local business people according to events’ requirements.

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Marketing

The next task of organizers after sourcing vendors is to endorse their event. AI can support in developing pre-event content and ads that can promote the events. It can administer information on the internet to gather data on how previous successful event organizers have promoted their events and drawn insights from that data to produce marketing strategies. AI can also send personalized emails to people for advertising. For instance, if an individual downloads a white paper on real estate, the AI can send an email to promote the next real estate industry event.

Securing Attendees

Security is a significant worry for all event organizers. When it comes to large functions with hundreds of thousands of attendees, validating every visitor for security purposes becomes challenging. AI and biometric recognition can aid organizers to authenticate the identity of attendees. For illustration, while checking-in, AI systems can mechanically scan identity cards and even people’s faces to check whether they are registered for the event.

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