AI in Marketing: What, Why, and How?

By Martech Outlook | Tuesday, October 06, 2020

Artificial intelligence marketing systems can help businesses accurately understand and know their customers the way manual efforts would.

FREMONT, CA: Modern marketing relies on a deep understanding of customer needs and preferences and can act on that data quickly and effectively. The potential to make real-time, data-driven decisions has brought AI to the forefront for marketing.  Often, AI is used in marketing efforts, where speed is vital.  AI tools leverage data and customer profiles to learn how to communicate with customers and serve them tailored messages at the right time, ensuring maximum efficiency. Here is more about the applications AI marketing platforms consist and how they are working in favor of digital marketers today.

Top 10 MarTech Consulting/Service Startups - 2019AI Marketing focuses on media and provides thorough analysis in media selection and media purchasing, including audience analysis, conversion contexts, bid and cost management, and investment analysis.  AI includes marketing channels and media, including search platforms like Google, all major email clients, including social media channels. These media channels leverage AI algorithms to find variables that factor in impacting the customer experience. AI platform decides the search ranking position of a business, while social media tools decide the importance of the content and the customer reach the content can gain. AI-based analytics, built with a plethora of metrics monitors, helps keep track of customers from websites, the context of opportunities, and conversion.

Chatbots is a major medium for marketers to deliver timely responses and customer service to visitors. Chatbots are not alternatives to human communications and consultations, but these AI tools facilitate communications and offering real-time information or answers to their frequent queries. Bots do not cost as much as human customer service personnel, and these tools are accessible 24×7. Another significant feature of chatbots is that customers can comfortably reach out to these tools at their convenience without confronting aggressive sales pitches, which meddle with their important meetings or personal time.

AI-based marketing automation tools enable marketers to create content, customer segmentation, and email templates automatically. These tools also go the extra mile to help marketers deliver those emails to new contacts and tell them if or when they will be interested in interacting with representatives. Thus, businesses can save hundreds of hours from being spent establishing initial contacts while improving the quality of the lead generated.

See Also: Top Chatbot Solution Companies

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