Adam Rodgers To Head Operations And Development At Leavened

Martech Outlook | Monday, July 18, 2022

Adam Rodgers will head operations and development for a marketing measuring company.

FREMONT, CA: "We are ecstatic to welcome Adam as our new President. His ability to identify opportunistic spaces in the market will help lift Leavened and elevate how our clients utilize our suite of measurement solutions," states Managing Partner of Leavened, Sara Moorthy. Leavened, an industry leader in marketing measurement technology has appointed Adam Rodgers president.

"With his leadership, we will raise the bar providing clients with transparent analytics. No black boxes here at Leavened, we aim to democratize marketing measurement with faster, more accurate, transparent and cost-effective optimization tools, with the primary goal of driving higher ROAS and growth for our clients' products and services," adds Sara Moorthy.

In his new position, Rodgers will supervise the operations and development of Leavened and lead the company's expansion in the marketing analytics sector. Rodgers is ideally qualified to assist Leavened in expanding its market share for its cutting-edge marketing mix and media mix modeling tools due to his extensive experience establishing marketing and data analytics businesses. The innovation at Leavened is fuelled by a team of marketers who understand analytics and data scientists who understand marketing. The company's non-cookie technological capabilities allow for real-time, effective, in-market adjustments with complete customer transparency.

"I'm thrilled to guide Leavened in providing fast and accessible analytic solutions that will help brands and agencies measure marketing success in the cookieless future," comments Rodgers. "Our new platforms and capabilities will help DTC companies confidently and efficiently expand beyond performance digital media into high reach media and provide cross-channel optimization at scale for larger brands. I'm particularly excited about our ability to marry holistic measurement with placement-level optimization for linear TV, OTT, social and digital media, and more."

Rodgers has led teams offering tailored and integrated marketing science solutions, platforms, and software to create successful marketing campaigns for his clients throughout his career. He has provided professional counsel to numerous significant and expanding brands in many areas, such as ecommerce, automotive, beauty, retail, and financial services. Previously, he served as Partner and Managing Director of Ekimetrics Americas, overseeing all operations in North America. Before that, he spent many years as the vice president of strategy at Neustar Marketshare.

Rodgers believes that the most effective decision-making results from the mix of integrated data, quick and effective tools, and a strategic emphasis on adoption. As President, he will assist the company in launching a highly anticipated new AI feature within its Marketing Mix Modeling (MMM) platform, enabling agile measurement design and accelerating measurement and optimization from months to days.

Rodgers joins Leavened's expanding remote workforce and will be stationed in the New York City metropolitan area. The corporation has pledged to recruit across the United States to attract a broader, more talented, and diverse talent pool.

The team at Leavened comprises the greatest minds in marketing analytics and recognized experts in authentic media.

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