ActiveProspect Takes Over LeadsBridge

By Martech Outlook | Thursday, February 18, 2021

The acquisition of LeadsBridge by ActiveProspect expands its consent-based marketing platform globally.

FREMONT, CA: ActiveProspect, the SaaS platform for consent-based marketing, acquires LeadsBridge, the pioneering integration software provider between leading ad platforms like Facebook, Google, and LinkedIn and their clients' CRMs.

ActiveProspect, based in the U.S., and LeadsBridge, based in Europe, will now be an international team, servicing customers across several industries spanning the globe. LeadsBridge's integration services coupled with ActiveProspect's lead optimization and compliance offerings boost ActiveProspect's vision of developing a comprehensive platform for consent-based marketing, the practice of only contacting consumers that have given their prior express written consent to be contacted.

This acquisition will help the company better serve the customers in many ways. Companies engaged in consent-based marketing can add prospects to their CRM in real-time, no matter where the consumer signs up. Besides, they require being able to target potential prospects and streamline their campaigns with offline conversions. LeadsBridge assists in these areas by enabling customers to use their first-party data and not use any third-party cookies, respecting consumers' privacy. The company is excited to join forces with the LeadsBridge team and widen both team and customer base internationally.

In this privacy-first age, LeadsBridge shares ActiveProspect's vision about the essentiality of consent-based marketing today. That's why the companies are super excited to join forces with ActiveProspect;  this is a significant step forward that will enable them to expand and better serve the international customer base. LeadsBridge helps thousands of companies automate their marketing and sales workflows by syncing leads from social platforms to CRMs, syncing audiences to target on advertising platforms, and combining offline conversions to streamline campaigns. They are widely known for assisting companies in connecting Facebook Lead Ads to their CRMs for real-time lead syncing.

ActiveProspect is an Austin-based SaaS platform on a mission to make consent-based marketing the best way for customer acquisition. The comprehensive product suite empowers firms across industries to take real-time action on their leads, secure themselves from litigation by documenting proof of consent and save money by offering new levels of data insights and control.

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