4 Key SEO Tips for Brands

Debra Morgan, Marketing Tech Outlook | Thursday, June 17, 2021

SEO is considered a manipulative technique that can impact how search engines rank websites.

FREMONT, CA: Several brands and businesses know that they require SEO for their digital properties and the advantages they will get from that SEO work being deployed on their behalf. SEO will certainly enhance a website’s overall searchability and visibility, but what other real value does it provide? Why is SEO so essential?

• Making Website about One Thing

It cannot be about other stuff, but firms should choose one primary topic that most crucial to the message. This step is important, so brands may want to do a little key resource choosing a topic. A lot of content management systems automatically link to an internal page on the site.

• Clear, Intuitive Website Structure

The way brands organize a site architecture and it is vital for both SEO and visitors. Search engines go through a link structure to search and index pages. If the site is structured well, all the pages and subpages will be seamlessly found and indexed by search engine crawlers. Also, intuitive navigation will work for the visitors as it will help them find what they came for in the least amount of time possible.

• Using Metadata Description

A meta description is a small paragraph that is displayed under a title tag on the SERP. A meta-description offers the opportunity to introduce the brand before a searcher pays a visit to the site and sees the products that brands offer. The length of a meta-description is between 150-160 characters.

• Off-Page SEO

Off-page SEO comprises external optimization practices that happen away from the site rather than on it. The main technique leveraged for off-page SEO is backlink development. Quality backlinks to the site from external sites tell search engines that the site is valuable and high-quality, which creates authority. There are several tactics to backlink building, and some of the best practices include guest blogging, creating lots of infographics that will be shared, and mentioning influencers in the content.

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