3 Ways Cloud Hosting Boosts Website SEO

Martech Outlook | Friday, January 17, 2020

Cloud hosting can significantly improve website-loading speed and optimize it for mobile, which can, in turn, have positive impacts on organic search engine rankings. 

FREMONT, CA: The impact of the internet on the business world cannot be understated. In the last couple of decades, businesses are gradually adapting to the internet and performing more of their operations online. This advancement of internet-based technology is leading firms to stay ahead in the competition. Recently, cloud hosting has made its entry into the business landscape as one of the critical enablers in Search Engine Optimization (SEO). With its many benefits, cloud computing significantly improves a website’s SEO. Here are some ways in which it can help boost SEO.

• Increased Page Load Speed

One of the crucial factors the search engine algorithm takes into consideration is load speed. If a brand’s website is slow, then the brand will lose points. Cloud hosting can help increase page load speed and make the brand’s website available in several places at once. When someone navigates to the page, he/she will be accessing the one closest to him/her. Cloud hosting can also help brands to distribute online resources effectively.

• Mobile Optimization

Day by day, more people are accessing the web through their smartphones and other handheld devices. If a brand’s website is not set up to be mobile-friendly, then that brand might be losing potential customers. When customers load things on their phones, they want that content fast. Cloud hosting improves uptime, so it will provide the speed needed for the website to accurately convert to a mobile-friendly version when accessed using a handheld device.

• Web Locations

Search engines have algorithms to give priority to locally hosted sites over foreign regions. So, for every search, websites that exist in other areas are far less likely to be ranked top. This often means that brands situated in markets away from the core of their consumers end up missing business. This is easily solved by cloud, which can have servers based all over the world. Therefore, when searches are done, companies will not miss out due to location, as their sites will be well placed to be found.

Based on the above advantages to SEO, it can be said that cloud computing is very likely to be the future of web-based businesses. 

See Also: Top Digital Marketing Solution Companies

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