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3 Must-Know SEO Trends for Marketers

By Martech Outlook | Thursday, June 11, 2020

SEO is not just about keywords, hyperlinks, and following algorithm changes, it is about communicating relevant information in the right way and increasing digital presence.

Fremont, CA: For many, SEO could seem as easy as it sounds--Search Engine Optimization. As long as the right keywords are in the right place with some hyperlinks, the website is expected to do well. But there is so much more to SEO than can meet the eye. SEO analytics can tell a lot about the targeted consumer behavior. It takes a lot of practice and creativity to get the desired results.

With new business coming up every day, SEO is an integral part of a company's digital marketing strategy. Here is a list of some SEO trends that can help brands improve the digital presence.

Voice Top 10 Ad Management Solution Companies - 2020

Today, 40 percent of adults rely on voice search every day, but only 4 percent of companies in the USA have enabled voice search. There are some SEO voice search approaches that brands can use to boost readiness for voice search. These improvements to the current digital marketing plan will deliver the desired results, from adding keyword phrases that best fit voice search queries to nailing down exactly how to handle local SEO.

BERT:

The BERT (Bidirectional Encoder Representations from Transformers) algorithm is a deep learning algorithm related to natural language processing. It enables a device to understand what words mean in a sentence, but with all the contextual nuances. BERT is designed to analyze search queries and not web pages. Hence, on-page SEO becomes very important to appear with the help of Google BERT update.

Video

Video is a vital part of the Digital Marketing and SEO strategy. As per recent research by Forrester, a video is 50 times more likely to appear on the first page of SERP than a plain-text web page. Also, videos are used in 62 percent of universal Google searches. Embedding videos on a brand's website can help in getting more traffic.

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