3 Emerging Technologies That Will Disrupt Marketing

By Martech Outlook | Monday, September 14, 2020

The emergence of advanced technologies represents a revolutionary milestone in the marketing landscape.

FREMONT, CA: Technology is reshaping modern marketing. Over the last few years, businesses have moved toward greater optimization of marketing tasks, especially by integrating technology. As newer technologies enter, marketers cannot help but push themselves to keep up so that they are left behind. Here is a look at some of the newest technologies that are reshaping marketing strategies in 2020.

Top 10 MarTech Consulting/Service Startups - 2019Voice and Virtual Assistants

A promising child of AI leverages one of the most ancient forms of human interaction: voice. Voice assistants are slowly morphing into a seamless UI that will change the way people find information, consume media, and purchase things. Brands are already reaping the rewards of voice search optimization and attain significant boosts to their click-through and conversion rates. Measures such as ensuring localized businesses are in the list of assistant-favored data-aggregators, or optimizing for semantics with an increased focus on conversational interrogative phrases are already in the forward-thinking SEO tools and agencies.

• Augmented Reality and Virtual Reality

Augmented Reality is a megatrend that has fascinated marketers by introducing a new layer to the real world. It enables customers to experience a virtual world and increases customer engagement.  Brands are finding more uses for Augmented Reality and Virtual Reality, and they continue to experiment with them. There is now high expectation to help brands with engagement, awareness, and assisting with sales. Virtual Reality is continuously introducing new ways to use narration in marketing campaigns like virtual trips, virtual dressing rooms, and several others.

• Blockchain

The emergence of cryptocurrency and blockchain may be the biggest bet of this decade. By decentralizing access to vast data, it will bring major change to marketers and users, evolving business transactions. Blockchain may still be at its early ages, but the shift is undeniable, and brands are already exploring how it will positively impact their marketing strategies. With decentralization, people will get direct access to personal data, and it will become safer to create and maintain customer relationships, making it more genuine. Advertising will be one of the first disciplines to be impacted.

See Also: Top AR/VR Tech Solution Companies

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