6September 2019Copyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com August - 09, 2019, volume 05 - 07 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.martechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerJayajith AVisualizerJohn GothamRich Gonsalvesrich@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comSocial media and video streaming services like Netflix and Amazon Prime Video have caught the imagination of the people of all ages globally. In such a scenario, the marketing industry is focusing on data-driven approaches, which, in turn, has paved the way for abundant real-time marketing intelligence solutions. However, the biggest challenge with these solutions is that they hardly share data, thereby creating data silos. As a result, the conversion rate has remained abysmally low for global enterprises.The marketing intelligence solutions are equipped with cutting-edge technologies such as machine learning, artificial intelligence, predictive analytics, and voice search. But what makes them click is their ability to communicate with other tools to make the data more contextual. The richness of context is essential to deliver apt marketing messages and promotions to the right audience. Additionally, CMOs are also bringing real-world environment into the digital space through augmented and virtual reality technologies, adding in-person experience for the customers to virtually visualize and experience the product without having to visit the store physically.In a highly advanced, technologically-driven world, businesses ranging from startups to enterprises are mandated to leverage pioneering digital marketing solutions. In this edition, we bring to you digital marketing companies that are bringing a fresh perspective to help organizations engage their target audience on the right platform with relevant content. The edition also comprises insights from the industry experts.Let us know your thoughts!Data-Driven Marketing is the Way to GoIssac George
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