6OCTOBER 2020Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comNow, more than ever, the world is literally at our fingertips. Few clicks and a stable internet connection are all that's required to meet the demands of the current population. To address the needs of this technologically-advanced generation, it becomes imperative for organisations, regardless of the industry, to think like machines to read customers' mindset and deliver the best brand and web experience. SEO has already paved the way in the last couple of years to help brands achieve this; now, it all depends on how organisations take the idea forward in the years to come. Predictions suggest that AI will revamp SEO's face in the future with its sophisticated algorithms. AI, coupled with deep learning and NLP, will make machines more user-intuitive. AI-based SEO will become the differentiating factor for smart digital marketers. In the same context, old-school keyword approaches that focus on search strategy will take a back seat and watch how voice search-based content marketing will drive the SEO vehicle. A perfect concatenation of SEO with technology, human behaviour, media, machine, and mindset will weave the perfect story necessary to communicate with target customers.With advanced technologies taking over, there is no doubt that the SEO sector is on the fast track of evolution. Standing at the cusp of innovative strategies and technology, there are a wide range of consulting and services companies that help brands harness the potential of the latest SEO technology for meeting the next generation organisation needs. To help clients steer through the best-of-breed companies, MarTech Outlook has compiled a list of Top 10 SEO Tech Consulting/Services Companies in Europe. These organisations are transforming the SEO landscape at the cloverleaf of various disruptive technologies and innovative services. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the SEO sector on the latest industry trends, best practices, recent innovations, and highlights their expertise.Let us know your thoughts!Changing the SEO Game with AICopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com OCTOBER - 05 - 2020, volume 06 - 12 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffRonald Donovan
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