6OctoberCIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2015 Valley Media Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.OCTOBER - 2015Mailing AddressValley Media Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 October - 2015, volume 01 - 10 Published by Valley Media Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesSamden SherpaJoe Philip Laura PintoMatthew JacobMerlin ThomasMerlin WatsonShirley FaithTony FernandesVisualizerStephen ThomasDebra MorganMarketing Automation SpecialRachel Adams radams@marketingtechoutlook.com510 556 2641EditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comGone are the days of traditional marketing; today's digital platforms serve as fool proof alternative to study consumer behavior and drive more revenue. In the current data driven era, automation is buzz word for many marketers who are seeking to identify the right sources to appeal as well as to reach out to their target buyers. Although much has been implemented by digital marketers to simplify and streamline exhaustive data across multiple marketing platforms, touch points, and social channels, automation still remains the missing aspect of the equation. Marketing automation (MA) software is indeed a sure shot rescue from the vexatious routine of automating repetitive and data intensive tasks. Smart companies, who make up the lean chunk of less than 10 percent of the overall users, consider investment on the MA automation software as bold move wherein the scope of human error and resource wastages are significantly lesser in their marketing and sales strategies. Aside the merits such as email automation that ruled the roost for over a decade, the MA solutions (both hosted and web-based) are bestowed with a range of laudable functionalities such CRM integration, lead management, channel integration, behavioral targeting, and interaction management. However, despite the advantages, number problems prevail around their implementation--slim budgeting plans of small companies, incompatible IT systems, scaling issues, and absence of reliable third-party agencies to aid the software on boarding processes.Many companies in an attempt to `webify' their workflows with MA solutions and tools are unconsciously stepping into the ambuscade of technical glitches that they are likely to encounter. It can be construed that the market for MA software is still in nascent stage where companies are still experimenting to determine what aspects of their workflows can be automated and if the concept of achieving `infinite scalability' is more than a myth.Apropos to this scenario, we present you a special edition on Marketing Automation technology which features 10 most promising MA Solution Providers, along with insights from top executives. We hope the insights from experts on optimizing right technology and business strategy will help you address myriad of challenges. We are looking forward to hear your opinions!Powering Marketing Strategies with Automation
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