NOVEMBER 2023MARTECHOUTLOOK.COM19Susanne Waldthaler is an AI & Web3 enthusiast passionate about the future of health and technology. With over nine years of experience in leading pharmaceutical and medical companies, her expertise spans from orphan drugs to food for special medical purposes. As a dedicated strategist, she excels in identifying valuable levers to enhance brand value and profitability. In an exclusive interview with MarTech Outlook Europe, Susanne shared valuable insights on the brand management sector's challenges, trends, and best practices. By Susanne Waldthaler, Head of Brand Management and Business Development, Dr. SchärBriefly overview your professional background and the roles that have led you to your current position.I studied pharmaceutical chemistry in Italy and Germany and began a PhD position. However, I switched to the pharmaceutical industry, starting as a product manager at Novartis. My journey led me to Gilead Sciences, where I held various roles in medical, sales, and brand management at local and international levels. Currently, I serve as the Head of Marketing at a leading company specializing in gluten-free foods and food for special medical purposes, where I have also established a new business unit for food supplements.In the context of marketing and branding management, how do you envision AI's impact on the industry in the coming years?AI is significantly impacting and transforming the landscape of marketing and branding management. The growing importance of data in companies has led to the collection of REVOLUTIONIZING MARKETING WITH AICXO INSIGHTS
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