4March 2022THE "HOW" MATTERS AS MUCH AS THE "WHY" WHEN IMPLEMENTING LOYALTY PROGRAMMINGAlisa Stewart,Sr. Director,Acquisition,CRM & Loyalty,Party City08CXO INSIGHTSIn My Opinion1220DATA & CREATIVITY:NO LONGER DISTANT RELATIVESMarc Sanford,Chief Data Science Officer,GTBENHANCING THE STAKEHOLDER EXPERIENCE THROUGH OMNICHANNEL OPTIMISATIONLutz Bonacker,SVP and General Manager,Commercial Operations,CSL Behring
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