JUNE - 2023MARTECHOUTLOOK.COM19to visitors once they enter a specific location. Essentially, ARway eliminates troublesome ad notifications that adversely impact customer experiences. "We leverage AI to auto-scale environments, monetize advertising opportunities, enable corporations to create a dedicated airspace, and instantly transform a floor plan from a physical 2D paper into a digital twin or 3D spatial map," says Evan Gappelberg, CEO of ARway. As hyperlocal and invasive programmatic ads continue disrupting user experiences, businesses continue to seek alternative AR marketing channels. Capitalizing on this trend is particularly frustrating for venues such as large stadiums and others that invest significant resources in attracting visitors yet struggle to achieve impactful audience monetization due to the many advanced market players. ARway is a channel for marketers to bypass these hurdles and express their business objectives, attract foot traffic, and attain the ability to track customer progress, from awareness and consideration to conversion and retention. Releasing previously untapped ad revenue streams, ARway delivers a marketing mix that quickly solves revenue generation problems for large multipurpose venues. It creates a custom AR experience on existing systems and applications and collects valuable visitor information to monetize smartphone attention. An excellent success story highlighting ARway's benefits is when it assisted a mall in managing a large-scale project. Through this engagement, the client could accomplish three objectives: building a complete digital directory for shops, amenities, attractions, and events, an interactive wayfinding and navigation solution to guide mall visitors, and customer loyalty and gamification modules.Based on customer behaviour, this client combined ARway's gamification and navigation features with their loyalty management and card systems. It amplified their shopping experience by offering treasure hunts, redeemable points, gifts, and in-kind items on specific purchases while monitoring other customer attractions within the mall. Presently, ARway is working on global pilot programs to create the ultimate pioneering technology to capitalize on the imminent MarTech needs with innovative AR glasses. It has recently commenced integrations with Microsoft HoloLens, an untethered mixed reality headset, Magical Leap, a head-mounted AR display, and technology giant Apple's Vision Pro. ARway is poised to create personalized indoor and outdoor wayfinding and AR navigation solutions for diverse commercial spaces. MTWe leverage AI to auto-scale environments, monetize advertising opportunities, enable corporations to create a dedicated airspace, and instantly transform a floor plan from a physical 2D paper into a digital twin or 3D spatial map
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