JUNE -2022MARTECHOUTLOOK.COM 19With SocialCoach, clients can scale their marketing efforts by allowing every person in a company to be a part of social media marketingSocialCoach also helps marketers understand the effectiveness of a piece of content through ROI analytics. The company helps clients comprehend the intention of people who see their brand messages and align their marketing strategies accordingly. For this, it assigns users a short code URL, which redirects back to the landing page or website they choose. Every time this URL gets a click, the platform receives information about the customer. As a result, it can provide a potential revenue number based on the number of clicks. This enables clients to see the value of their social media presence while increasing the potential ROI. In addition to its analytics and reporting capabilities, SocialCoach ensures complete corporate control over the content that gets posted across the social media platforms. While individual users are given the liberty to have as much or as little involvement in the marketing as they desire, a company has the power to flag certain words or phrases to maintain compliance. This feature makes the SocialCoach platform a perfect choice for highly-regulated industries, including mortgage and real estate. For instance, one of SocialCoach's banking clients witnessed significant improvement in revenue and increased social media engagement after using the platform. More importantly, the client achieved the benefits without burdening the marketing team with additional workloads.In a nutshell, SocialCoach successfully empowers marketing teams to easily manage their company messaging and create ready-to-post social media content. There is no better way to highlight the company's success than with the constant positive feedback it continues to receive from its clients. "With SocialCoach, clients can scale their marketing efforts by allowing every person in a company to be a part of social media marketing," says Wilson. MT
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