JULY - 2023MARTECHOUTLOOK.COM19Ideal for omnichannel marketing campaigns, PostReminder's advanced QR code feature can be incorporated into various channels, including direct mail, out-of-home (OOH), direct response television (DRTV), point of sale (POS), posters, print ads, emails, web pages, and landing pages. Marketers can easily track attribution, making it a highly effective tool for measuring campaign success ­ in real time!PostReminder is simple to set up and use. Prospects scan the enhanced QR code appearing in creative across your marketing channels. The user-friendly interface allows them to respond immediately or set reminders to receive alerts later. In addition to setting reminders, they can also share the offer with friends and colleagues.Prospects will receive timely alerts when a sales event is about to begin, when an offer is close to expiring, or when it is more convenient for them to respond. You can see why PostReminder provides a significant opportunity for marketers to optimize their direct response campaigns.In a recent pilot program for a national retailer, customers applied a PostReminder enhanced QR code to their direct mail postcard to drive customer engagement and sales to their sales event by encouraging mail recipients to set mobile alerts. The results were outstanding.Of the 1,636 mail recipients who scanned the QR code, 997 (61 percent) set reminder alerts. Most who didn't set an alert went directly to the retailer's website. Plus, customers saved 3 percent on postage on their postcards thanks to the USPS Emerging Technology Discount."We were very excited to see our new platform in the market. The results exceeded our customers' expectations, and they are already set to add PostReminder to their next campaign," says Mike Gunderson, president of PostReminder. MT
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