JULY - AUGUST 2025MARTECHOUTLOOK.COM19DIRECT MAIL MARKETING STILL HAS A PLACE IN THE MODERN MARKETING MIXAs digital communications fill our inboxes (or, more commonly, our spam folders), and digital advertising seems to be so ubiquitous that it is often ignored, marketers are challenged with finding new ways to get in front of B2B decision-makers. But what if one of the best "new ways" is an old-fashioned way? Could direct mail be an opportunity for marketers to engage with their prospects?Direct print marketing provides marketers with many benefits over digital, setting aside the obvious cost and sustainability barriers. But when properly targeted and executed, direct mail can be a unique way to cut through the clutter. While large-scale mass mailers are (and should be) a thing of the past, various direct mail strategies have a place in today's marketing mix.Contact Qualification: When building a digital strategy, By Matthew Seymour, VP of Marketing, Hyperion Materials & TechnologiesCXO INSIGHTS
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