m360
Meaningful Communication – More than Messaging

Despite the increasing popularity of IP-based messaging applications like WhatsApp, Facebook Messenger, and Viber, traditional SMS remains an important and valuable channel for businesses to engage with customers. Its continued growth and relevance in application-to-person (A2P) communications reflect its enduring effectiveness as a messaging channel.

m360, a leading cloud-based messaging communications provider in the Philippines, leverages the strengths of both ubiquitous SMS and over-the-top (OTT) messaging channels to provide businesses with a valuable multi-channel messaging solution that engages with the customers of the digital age.

m360’s platform stands out because of its all-purpose solution with builtin applications, making it easy for businesses of all sizes to utilize its messaging capabilities. This includes features like generator for one-time pin (OTP) requirements for online banking and financial transactions and queueing management systems for healthcare and government sectors. It also provides businesses with access to data and analytics, enabling them to monitor the performance and effectiveness of their messaging campaigns and gain insights into their customer base.

“We are continually adding new channels, like email, voice, and video, to provide an omnichannel experience to businesses and allow them to communicate with their customers through a single dashboard—making it easier for them to follow their customers and engage with them on any channel they prefer,” Ramon Hirang, Chief Executive Officer of m360.

Along with this user-friendly interface, m360 places a high priority on network security. Its secure, transparent, and user-friendly platform engages effectively with customers while ensuring data security. m360 also fully complies with all government and regulatory body requirements regarding security standards and contact policies.

Another key factor that sets m360 apart from its contemporaries is its extensive web of mobile network operators. A subsidiary of Globe Telecom Inc., m360 leverages its vast network of mobile operators to enhance connectivity via international SMS hubs and bilateral agreements to reach over 700 mobile network operators globally, thus enabling its business partners to send messages and extend their messaging reach globally.

"We will continue to strengthen our interconnect with the Globe network so we can execute our new IP-based services like voice that will enable us to connect any mobile users to the world," says Hermi Hizon, Chief Commercial Officer of m360.

m360 is also part of a larger organization called Brave Connective, a conglomerate of businesses that work together to help clients strengthen customer relationships. Other companies in the group include AdSpark, Inquiro, and DeepSea. Together, they offer a comprehensive ad tech and data ecosystem for data analytics, targeting, and storytelling that can help businesses effectively engage with their customers and improve their overall marketing strategy.

We are continually adding new channels, like email, voice, and video, to provide an omnichannel experience to businesses and allow them to communicate with their customers through a single dashboard—making it easier for them to follow their customers and engage with them on any channel they prefer

m360 has demonstrated its value as a powerful communication platform during times of crisis. In one notable project, the company leveraged the Globe network to extend its A2P messaging services to typhoon-hit areas in Mindanao and Palawan. The platform enabled local government units to send public advisories and reach more constituents quickly and effectively. m360 also provided Viber Business messaging for the education platform UGNAY which helped the group reach more students with bite-sized learning thru SMS during the pandemic, ensuring access to education for those in far-flung, typhoon-hit areas.

Effective communication with customers is crucial to foster engagement and strong relationships. But, choosing the right messaging and communication platform to address the concern is always a challenge. Proving itself in times of crisis, m360 fosters meaningful communications that are more than just messaging.