Condé Nast

I graduated from the University of Perugia and  Turun Yliopisto (Turku). I then moved to Dublin  to research for my Bachelor's Degree thesis  and attended a course, ‘Creating Feminist  Connections,’ at Trinity College. I majored in  Translation Studies at the University of Warwick  (Coventry) and in Media Relations at 24ORE  Business School (Milan). I additionally received  an Executive MBA from Luiss Business School  (Rome). My career began in PR agencies, where  I specialized in Digital Communications for  clients in the Web, Technology, Finance, and  Healthcare sectors. Additionally, I started a  journey in the subtitling industry for the likes  of MGM Technicolor, Warner Bros., HBO,  Sony, and Universal. I then worked as a content  creator, social media & community manager for  Italy's first leading portal, Virgilio.it, at Telecom  Italia Group and advanced fueling the social  media of women's magazine Donna Moderna  at Mondadori Publishing Group. From then  onwards, I had the amazing opportunity to  join Condé Nast, where I currently cover the  role of director, social operations & global  partnerships strategy supporting all brands and  markets globally. 

Current State of the Social Media Landscape 

The social media landscape has never been more  active and fast-paced than the present time. First  of all, the Twitter ‘crisis’ - before it even became  X - opened the way for an entirely new model of  decentralized protocols, and we are shifting - in  some cases - from platforms to protocols. Think of  Mastodon, BlueSky, and Threads, to mention a few.  I think fragmentation (and the need to diversify)  is also a huge factor. To pick an example, Meta's  recent releases of Threads, Instagram Broadcasts  & WhatsApp channels. 

"I always followed my passions;  therefore, my number one advice  is to follow your heart but also  back these up with data and hard  facts"  

So, my perception is that in the past year or  so, a new approach to social media has paved its  way, and it is now established. We still have to  see, though, if it is here to stay, but for sure, it is  shaping the social media landscape and the way we  perceive it until now.

New Challenges 

In social media, challenges are always behind the corner. When  approaching social media, you have to have 1. a high threshold  of adaptation, 2. a very quick understanding of new realities,  and 3. a solid comprehension of the market. From testing new  realities and making sure new qualitative audiences find you  out there to look for new ways to ignite traffic and constantly  adapt to this incredibly ever-changing landscape. Strategies  have to be farsighted but, at the same time, quite flexible to  counterbalance and adapt to inevitable changes along the  way. 

Distinguishing Yourself 

I always say what I think and make sure I am always clear  in communicating what is needed and why. I think people  appreciate that about me. I am also fast at understanding  the context and achieving goals. I believe acting and thinking  quickly has served me well to proactively face crises or  challenges of any kind and adapt to a very fast-paced industry.  I have a vision. I push hard towards that goal. That’s what I do  best. 

Feeling Empowered in Personal and Professional Life 

Definitely, when I can reorganize processes, I can create  opportunities, and I have been given space to do what I do  best, which is to push toward goals. 

Women and Leadership 

Women face crises and challenges in entirely different ways,  perhaps in a less conflictual way. They say for any new work  position, only three out of ten women would apply, but seven  men would. So, I think there should be more women out there  having fewer fears and not being afraid to advance in their  careers. 

Advice to Young People Pursuing Their Career

 I always followed my passions; therefore, my number one  advice is to follow your heart but also back this up with data  and hard facts to confirm why it would make sense to make a  decision or the other. 

Whatever you do, do it as long as you think it is worth it,  and it is making you a better person cause when you feel you  are lacking passion in your work, that’s probably not the right  one for you anymore. So keep lighting up your internal flame. 

Study constantly. Have a vision, and trust yourself to  follow it.