Elizabeth Krohn, Founder, and CEO
A fledgling that does not learn to fly is bound to fall and stay grounded, becoming an easy target for the harsh realities of its environment. It requires a good teacher who understands the dire implications of a bird that cannot fly.
Applying this simple notion to the modern business world, especially within a hypercompetitive marketing context, companies need to focus more on self-sufficiency. Many startups and small-to-medium businesses (SMBs) rely on the expertise of service providers and agencies to help them adopt and implement the latest marketing solutions or content management practices. While these services bear fruit, it does not always hang low.
If startups and SMBs learned to be independent, neither money nor speed-to-market would be an issue. They could become capable of holding their own against competitors on a global scale. This is the vision Krohn Marketing has for America’s promising and growing businesses.
Krohn Marketing is a marketing and business consulting firm that strongly emphasizes the need for businesses to perform their best on their own two feet as quickly as possible. It offers various holistic, people-centric services through an intuitive, interesting, education-based approach. It spends considerable time understanding the business models of entrepreneurs and owners and teaches them to effectively navigate their respective marketplaces. More specifically, Krohn Marketing empowers clients with HubSpot, demonstrating how they can draw out the full potential of this incredibly powerful marketing ecosystem.
“We educate companies about what their business model currently is and how it should be and help them refine their operations with the right resources, tools, and strategies. We ignite the passion within each client, allowing them to drive their company forward,” states Elizabeth Krohn, founder and CEO of Krohn Marketing.
Elaborating on the most common challenges affecting SMBs across the nation regarding marketing and HubSpot is important for two reasons. One is to express the kind of relationship most new firms maintain with HubSpot and the other involves showcasing how Krohn Marketing is equipped to help clients overcome said challenges without the intervention of third-party entities.
After working in marketing for many years, Krohn recognized issues that did not sit right with her. She dislikes the ‘quota-first’ culture many agencies and corporates unintentionally cultivate over time in their efforts to turn a profit. The ideology of customer-first has taken a backseat.
In their attempts to gain a competitive edge, customers sought other mediums to increase growth, including social media. SMBs started heeding the advice of influencers who typically provide their audience with a linear, single-perspective solution that may help treat the symptom, not the disease. The reason for the same is no two companies are alike.
For someone whose personality strongly resonates with people—their business and success—Krohn decided to take action and founded Krohn Marketing.
We educate companies about what their business model currently is and how it should be and help them refine their operations with the right resources, tools, and strategies. We ignite the passion within each client, allowing them to drive their company forward.
“I have a passion for education and believe in American business. We support the growth of small businesses and startups across the nation,” says Krohn.
She took a giant leap out of her corporate environment to dedicatedly provide services that truly met each customer’s expectations. Helping SMBs and hopeful entrepreneurs understand how to evolve into large-scale enterprises in the most cost-effective manner became the mantra. Krohn set out to fill the gap in the market and teach businesses the secrets behind individual success.
I have a passion for education and believe in American business. We support the growth of small businesses and startups across the nation.
Concerning HubSpot, it can be observed that many businesses only leverage the marketing software mogul’s products to meet specific objectives, like building engaging websites, implementing marketing automation, or managing social media. They fail to realize, while HubSpot delivers on these nuanced needs, it is a complete business tool capable of modifying their entire marketing infrastructure. Krohn Marketing shows the way for companies that have not established the infrastructure to support HubSpot’s many functionalities.
Its comprehensive portfolio of services includes business coaching, fractional CMO support, lead gen optimization, digital marketing, servant leadership coaching, and HubSpot consulting. Due to its people-first model, Krohn Marketing comprehends that one shoe does not fit all and works toward flexibly delivering its services. It works closely with a company’s executives and leadership to curate a unique customer experience, helping them better understand how to build high-performance teams. Each client is educated on what it takes to establish the foundations required to maintain systems like HubSpot.
Using additional support services, including full-scale HubSpot implementation, Krohn Marketing seamlessly equips clients with content management system (CMS) development through customer relationship management (CRM). HubSpot, according to Krohn, is also the natural solution for her company as it circumvents the need for developers, marketers, and various other IT systems. It is a citizen developer-friendly environment with features like drag and drop to simplify the user experience, accelerating growth.
Krohn Marketing’s specialization in CRM and CMS further maximizes productivity with website development, content creation, blog writing, and social media management capabilities. These benefits provide clients the ability to deliver their brand message across multiple channels in a well-orchestrated and contextualized fashion. To top it all off, Krohn Marketing’s engagement with clients redefines the word holistic. It participates in new talent hiring and training processes to ensure each team within the organization is balanced and consistently productive. The offer to build promising marketing and sales teams is also on the table where, through its extensive network of highly skilled professionals, it connects clients with the right people for any given responsibility.
Krohn Marketing confidently ensures its clients’ success due to the amount of scrutiny it places on itself. Krohn believes that if any project with a client is not completed within 24 months, they have not succeeded. The goal is to teach the bird how to fly and survive independently.
The instance of how it helped a financial services unicorn overcome their marketing predicaments perfectly showcases its skill in meeting customer expectations. The client maintained the service portfolio and a thorough understanding of their product. However, the lack of an in-house marketing department and platform, combined with the difficulties in managing many third-party agencies and vendors, barely amounted to the desired level of conversions. The client solely relied on paid searches and digital acquisition techniques for lead generation, which was not a long-term strategy to keep the business afloat.
Krohn Marketing immediately identified what was wrong and how it could be resolved. It provided fractional CMO support to help strategically map out several details, including the establishment of a fully-trained and vetted team of industry professionals skilled at content management and website development and design, among many other facets of marketing. It replaced vendor dependency and built a long-term model for growth as well. It then implemented HubSpot Enterprise and trained the client’s team to view, analyze, and use insightful, actionable data for business growth. Eight months into the collaboration, the client witnessed significant improvements in the form of doubled channel expansion, high-quality leads, and professional development.
With an impressive list of holistic and people-focused marketing services, Krohn Marketing is trying to make a positive change in how businesses treat each other one project at a time. Its partner-based system of operation also adds another humanistic layer to how a company views people within the organization, where the term employee is void. It strongly conforms to the philosophy that the success of its clients reflects on its own and people are not another quota to meet on a P&L Sheet
They are a name, not a number.