THANK YOU FOR SUBSCRIBING
A small footer begins the storytelling on bottom of the page when a user opens the screen without overlaying any content. As the user moves further down, there is a mid-placement of the story, and after further scrolling, the ad ends with a footer positioning. Thus, it is a synchronised ad delivery system with a story that flows seamlessly through a vast canvas to create a great user experience. “We have seen high acceptance and engagement rates from the users, and the publishers love it because their content is always in view,” to digital advertising adds Schneider. Of course, JustPremium ensures creating ad space and filling it with the correct creative elements that users want to engage with; further, the company also chooses the right websites to put the ads on for the appropriate audience and achieves the scale a client needs from the campaign. Recently, the company launched its Mobile Expandable tool, which is at the footer positioning and can actively expand to make room for impactful elements like a video integration or a chatbot and that creates a real opportunity for a user to engage with the brand. It is user-initiated and does not intrude with any content of the actual website. “We always try to find solutions that are not single-minded but have the interests of all stakeholders, users, publishers, and advertisers alike,” asserts Schneider. For instance, during the launch of the new iPhone 12 Pro, Vodafone searched for a cost-effective mobile solution that would drive quality traffic to their website and naturally engage the user. To lock in engagement with the Vodafone consumer mindset and achieve the deserved competitive advantage, JustPremium provided a solution that measured beyond standard campaign metrics such as CTR and Viewability while tapping into hard to quantify advanced areas such as ‘Attention’. The results were outstanding, with an incredible CTR of 1.5 per cent and viewability of 92 per cent. JustPremium delivered a responsive Mobile Expandable, designed to maximise mobile reach while providing excellent viewability and over ten times higher CTR than standard IAB units. JustPremium stepped into the advertising industry to create additional revenue sources for struggling publishers. Before engaging with advertisers or their agencies, the company fosters strong partnerships within those markets. With a publisher-first approach, the firm provides full transparency via a self-service tool within its platform to access reports. “It is important that our services connect directly to the publisher without any middlemen,” states Schneider.![]()
We bring creativity to digital advertising
Share this Article:
Tweet
|
Company
JustPremium
Headquarters
Schiphol, North Holland
Management
Joerg Schneider, Global Head of Sales and Supply
Description
JustPremium is the leading platform for programmatic rich media. Boasting more than 15 billion available impressions, JustPremium provides access to the largest network of rich media display and video inventory in the world. Reaching more than 900 million unique visitors in more than 25 countries every month, the company connects thousands of premium publishers with the world’s top brands