Will Williamson, Director
For the longest time, “Always Be Closing” has been the anthem for sales teams across the globe. However, as the business climate evolves at an alarming rate, marketing leaders are compelled to shed off their traditional strategies and adopt innovative approaches that automatically turn leads into brand loyalists. The need of the hour is an “always be helping” vision that can better address the demands of tech-savvy and business-conscious consumers. HubSpot seems to have capitalised on the idea and is thereby pivoting its solutions to help companies deliver a never-seen-before customer experience. In this regard, JDR Group is playing a crucial role in helping enterprises choose wisely amongst the plethora of HubSpot products that best fit their marketing objectives. As a HubSpot platinum partner, JDR Group aims to change the way small and medium scale businesses function. It works hard to make SMEs more predictable, sustainable, effective, and measurable.
JDR Group is built on the principles of professionalism, ambition, and integrity. It made its humble beginnings with merely 20 people as a digital marketing partner in 2004. Based in Derby, the company offered coaching, consulting, and training services to company directors. Founded by Leanne Mordue and Will Williamson, who have been firm stanchions to the company since its inception, JDR group has earned several accolades for its unprecedented work and soon expanded itself beyond the boundaries of digital marketing along its journey.
Today, JDR Group has over 800 employees and added under its hood multiple operational categories like content creation, social media, display advertising, inbound marketing, HubSpot Sales Enablement, and many more. Besides HubSpot, JDR Group also is an eminent Google Partner and is certified by Infusion Soft. Be it industrial and construction, IT and software, or professional and specialist services, the company addresses it all.
JDR Group’s state-of-the-art inbound marketing services involve creating content for customers’ target audience using marketing automation to track web results. Through a coordinated marketing strategy, the company positions itself as the “go-to” experts in the inbound domain and helps clients see the broader picture.
In essence, JDR Group’s sales and marketing programmes are curated to increase the value of its customers’ business in the long term and achieve results in the short time.
Likewise, the company’s digital marketing services are designed to build brand awareness, increase sales, drive measurable ROI, and propel clients’ business forward. With a comprehensive 6-step marketing approach, JDR Group covers all the aspects of digital marketing like Pay per click, SEO, display advertising, email marketing, and others. Through an initial free consultation, it guides clients through costs and pricing that lets them understand budgets and create an automated marketing pipeline.
To understand the efficacy of JDR Group’s services, let us take a closer look at a case study wherein the company collaborated with a manufacturer who decided to open an e-commerce website to sell products directly to the general public. Although the new website provided the manufacturer with a valuable source of additional leads, better sales margin, improved cash flow, and others, it did not take off well. After knocking on several doors to optimise its website for almost four years, the manufacturing company finally decided to work with JDR.
JDR Group is playing a crucial role in helping enterprises choose wisely amongst the plethora of HubSpot products that best fit their marketing objectives.
JDR Group’s first step was to conduct a thorough analysis of their current website/marketing platform to understand the inconsistencies and areas of strength. This produced a detailed report highlighting a number of issues with the web presence in terms of technical programs due to site design, non-performance of Google Analytics, absence of email marketing and customer CRM, and many more. Then, JDR tailored a comprehensive marketing programme for the manufacturer that included the development of content strategy, the configuration of e-commerce tracking, setting up of CRM and marketing automation system, to name some. Result? Twenty nine times increase in sales and a whopping on-track turnover worth £45,000.
This is but one of the many success stories that JDR Group has orchestrated over the years. With innovation at its core, the company seeks to extend its value proposition to the clients further and guide them toward sales and marketing prominence