Freshpaint: An Easy Way for Marketers to Get the Customer Data They Need for Better Campaigns

Steven Fitzsimmons, Co-Founder and CEO

Customer data is the fuel that drives any targeted marketing campaign. But capturing customer behavior across every site is easier said than done. That's because marketers have always had to rely on engineering teams to help build the data infrastructure that supports their campaigns. But since engineering teams tend to prioritize features over marketing asks, marketers are often the ones left waiting in line.

Freshpaint flips the script with its no-code customer data platform that empowers marketers to capture the customer data they need to build better campaigns without relying on engineering.

With Freshpaint, instead of engineering teams coding every customer event, marketers can use Freshpaint's visual editor to name and configure customer actions across their site. Freshpaint automatically detects those customer actions and uses hundreds of prebuilt integrations to send the customer data to tools like Mixpanel, Facebook, and Salesforce.

Another challenge marketers have traditionally faced is that it can be nearly impossible to predict every action that must be measured and captured from the outset. Even after adding new customer events, it can take weeks to capture the data required to fuel marketing campaigns. Freshpaint's autotrack feature allows marketers to backfill historical data for any customer event. Such immediate access to historical information allows marketers to spin up new, highly targeted campaigns even faster.

"We allow non-technical users like marketing and product leaders to easily collect and operationalize customer data across their entire tech stack without the heavy engineering lift normally required," mentions Steven Fitzsimmons, co-founder and CEO of Freshpaint.

Additionally, Freshpaint offers a purpose-built feature set for digital health companies that helps manage protected health information and keep those companies HIPAA compliant. Without the Freshpaint platform, those companies had only a limited range of choices:

• Block all PHI and miss out on the customer data they need to improve user experience
• Build the costly infrastructure required to manage data for HIPAA and non-HIPAA compliant destinations
• Violate HIPAA

Freshpaint's purpose-built HIPAA toolset is a game-changer for healthcare startups. The Freshpaint HIPAA features give marketers and digital health companies the ability to block PHI from non-HIPAA compliant destinations or send PHI to HIPAA compliant destinations. Freshpaint accomplishes this by cryptographically hashing user identifiers and sending customer data server to server.

We allow non-technical users like marketing and product leaders to easily collect and operationalize customer data across their entire tech stack without the heavy engineering lift normally required

For San Francisco-based software company Osmind, Freshpaint's autotrack features were the key to getting customer data captured off the ground. Osmind knew they needed customer data to make better decisions and build better campaigns. Still, with their finite engineering resources, it was a difficult sell to prioritize building the data infrastructure. That's when they found Freshpaint. By using Freshpaint's autotrack, Osmind's non-technical employees could implement customer data capture without the upfront engineering investment and prove to stakeholders how impactful customer data would be to the entire organization.

By empowering marketing and product teams to own more of their customer data, Freshpaint is positioned as the best alternative to traditional customer data platforms. For high growth companies who want better customer data but want to keep their engineering teams focused on advancing the product, Freshpaint lets them have their cake and eat it too.

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Company
Freshpaint

Headquarters
San Francisco, CA

Management
Steven Fitzsimmons, Co-Founder and CEO

Description
Freshpaint has developed an innovative no-code customer data platform that helps marketing and other non-technical teams power their campaigns using customer data without a heavy engineering lift. With Freshpaint, instead of engineering teams coding every customer event, marketers can use Freshpaint's visual editor to name and configure customer actions across their site. Freshpaint automatically detects those customer actions and uses hundreds of prebuilt integrations to send the customer data to tools like Mixpanel, Facebook, and Salesforce.