Large brands and manufacturers are on the hunt for scalable execution, industry-specific consulting, and access to meaningful eCommerce data. They need this comprehensive approach to craft their media strategies and understand which products and retailers are accelerating their business.
As a leading managed service provider focused on accelerating brand growth in digital commerce, Flywheel Digital was built to support these needs.
Our API integrates with all major retail platforms in the market, allowing us to centralize reporting for clients and give a holistic view of their retail media performance
They provide a holistic set of services to grow sales and share across all major ecommerce platforms, including:
• Strategic Consulting
• Planning, execution, and optimization of all digital commerce media (SP, SB, SBV, DSP, OTT)
• Digital Planogram Management
• Creative Services
• Promotional Planning
• SKU level Forecasting
• Corporate Training
• Data Science Projects
• Data as a Service (DAAS)
Flywheel excels at developing tools that enable clients to manage their media more effectively and efficiently. The company’s proprietary technology also offers advanced reporting with unlimited segmentation to customize and present data to fit brand reporting needs. Additionally, Flywheel's product teams cultivate relationships with retailers and are experts in utilizing API data to create creative solutions for brands.
They are often the first API partner to hear about Amazon, Walmart, and Instacart betas, and they transform this knowledge into a first-mover advantage for its clients.
“Our API integrates with all major retail platforms in the market, allowing us to centralize reporting for clients and give a holistic view of their retail media performance,” says Alex McCord, the EVP of Flywheel.
By combining diverse data sources into a full-stack, Flywheel is able to determine the causation of sales in real-time, power automation, and drive performance at scale. When it comes to measurement, Flywheel believes that Media and Sales KPIs should be evaluated in tandem to create incremental sales opportunities for brands in the eCom channel. Their team shifts focus toward long-term sustainable growth on eCommerce platforms without the encumbrance of short-term metrics by integrating a retail focus on share and sales growth within media strategy.
On top of its technology capabilities, what truly separates Flywheel is its team of experts with decades of collective digital commerce experience. Their practitioner model ensures everyone rolls up their sleeves and deeply understands the nuances of each platform while staying in lockstep with brand priorities. And with Flywheel leaning heavily into automation, the team has more time to focus on strategic initiatives and creative testing.
Lastly, Flywheel's team always has and continues to approach these retail media platforms with a retail-first approach, allowing their clients to have best-in-class catalogs and be set up for success when it comes to media execution.