Erickson Group
Facilitating End-to-End Advertising Through an Expert Team

Advertising is vital for enhancing business value and brand awareness. Driven by the goal of delivering a cohesive narrative to their customers, companies are turning toward more agile and efficient marketing methods. Enter Erickson Group, a marketing consultation company reducing the dependency on multiple companies for different marketing tasks through their comprehensive suite of marketing services.

Assisting small and midsize companies throughout Canada and the USA, Erickson Group aims to amplify the brand values of clients through a team of experts who specialize in the end-to-end advertising process. The team delivers award-winning work as a result of decades of experience. They bring their proven expertise at the budget of one full-time staff member, making it a cost-effective and time-saving alternative.

Erickson Group provides value to customers through their all-encompassing solution. Their services include branding, designing logos, websites, e-commerce solutions, traditional advertising, and digital marketing, all under one umbrella. They also expand the scope of these services through team members who are masters in their area and perform the work with optimum precision.

Building an accurate brand story is an imperative aspect of Erickson Group’s approach. They curate the brand message based on the client company's core beliefs and culture. The agency ensures they stand out in the marketplace and attract qualified people through proper storytelling. For instance, if a company offers hybrid work in the post-COVID era, Erickson Group emphasizes the aspect of work-life balance to attract a greater pool of candidates with better skills.

Authentic and natural marketing is at the heart of Erickson Group’s modus operandi. Their onboarding process starts by having open conversations focused on decoding the goals and working of the company.

Erickson Group ensures those goals align with its offering and aims to portray the best versions of clients.

“Our promise to clients is that we won't talk in circles or use complicated tech jargon. We believe in authentic and genuine work by providing maximum value through our suite of services.” says Eric Erickson, president of Erickson Group.

A seamless marketing process is incomplete without building relationships based on mutual respect. The agency makes customers feel valued and respected, which is one of the reasons for their success. Erickson Group has established themselves in the market for 13 years, and as a result of the strong relationship, the longest-standing client has been onboard for nine years.

One of the most effective ways to serve customers is to solve their problems. Erickson Group walks the clients through the process of problem-solving by diving deep into their advertising concerns and coming up with the best-fitting solutions. The program for a client wanting to change their logo goes beyond color and design. They consider every touch point, from a company's message to customer care modules, and design an effective logo that captures the audience’s attention.

Our promise to customers is that we won't talk in circles or use complicated tech jargon. We believe in authentic and genuine work by providing maximum value through our suite of services

Erickson Group takes significant strides to provide maximum benefit to its clients. They distill various services according to client requirements to pilot the maximum impact at minimum cost, and simultaneously facilitate services that work best for customers.

Many clients have benefited from its services so far. A case in point is when they helped Open Range, a pet treat company, expand their business umbrella and reach all new markets. By completely rebranding the material logo, Erickson Group assisted the client in growing the business based on demand. Their efforts led Open Range to increase annual sales from $4 million to $20 million+ in less than four years.

Erickson Group’s top-notch experts and their services are catering to an excellent ecosystem for advertising that is creating world-class value for its customers.