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Direct Mail Depot: Reinforcing Traditional Mail with Modern Systems

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Jeffrey Golderer, Director IT & Data Security; Linda Dehoust, Director Special Projects; Bob Houghton, Chief Operating Officer; and James Yamamoto, Director Client Services, Direct Mail DepotJeffrey Golderer, Director IT & Data Security; Linda Dehoust, Director Special Projects; Bob Houghton, Chief Operating Officer; and James Yamamoto, Director Client Services Direct Mail Depot (DMD) is a fully integrated direct mail and fulfillment services provider that combines the old-school tangible and personal experience of direct mail with data-oriented and sophisticated systems that optimize mail marketing. It is a NJ Registered Woman Owned Minority company owned by Letty Murphy.

With 23 years of success, a team of specialists, and a 110,000-square-foot facility, the New Jersey-based company leverages cutting-edge technologies to make high-volume direct mail marketing relevant, systematic, and cost-efficient for its clients.

“What sets us apart from the rest is we do not print traditionally. We are experts in high-speed digital print production, focusing on higher volume work. On top of adding a personal touch, we are very savvy when it comes to data,” says Bob Houghton, Chief Operating Officer of DMD.

DMD capitalizes on its collective and extensive knowledge of mail marketing, print technology, and the postal system to serve mainly healthcare, insurance, financial, telecom, retail, utilities, and nonprofit sectors.

DMD’s deep and long-standing business relationship with the United States Postal Service (USPS) enables it to help clients get the best resources, systems, and discount programs. The company’s extensive knowledge of postal regulations allows its clients to efficiently execute their direct mail efforts by accelerating delivery, avoiding delays, and eliminating costly errors.

By incorporating smart strategies, DMD helps its clients maximize the returns on their direct mail marketing investments. The company customizes its direct mail activities with specific images, logos, colors, and text, using variable color digital printing to deliver just what clients need for their campaigns.

In one instance, DMD helped a major insurance company that wanted to conduct an affinity marketing program with car companies. As the logos of the different auto companies had to be customized for each communication piece, the insurance company found it daunting to create color logos with perfect resolution and branded colors.
  • By incorporating smart strategies, DMD helps its clients maximize the returns on their direct mail marketing investments


DMD enabled them to overcome these challenges and taught them how to build a library of images so that they have their ideal color logo in the marketing materials.

The DMD team strictly adheres to its standard operating procedures to consistently deliver superior services. The company is driven by a constant pursuit of improving its services and operations while equipping its team accordingly.

“We are quickly applying systems that allow us to have total control of our inventory with barcoding, and we are training our people in those areas,” says Houghton. “We constantly seek better ways of getting things done through our system and stay on top of postal rules.”
For DMD, the goal is to get the right content to the right recipient, who is likely to respond to the mail’s call to action. To achieve it, DMD proactively engages in the campaign, beginning with the design phase, focusing on customization, cost efficiency measures, and compelling communication with the client’s marketing team.

From ensuring that collaterals are well placed and sent to the right recipient to recommending the highest-yield, low-cost features, DMD creates a turnkey solution that fits the client’s budget.

What sets us apart from the rest is we do not print traditionally. We are experts in high-speed digital print production, focusing on higher volume work. On top of adding a personal touch, we are very savvy when it comes to data

Establishing trust is important when it comes to employing a direct mail service provider. DMD is certified by the Health Information Trust Alliance Common Security Framework (HITRUST CSF), which means all sensitive data that goes into creating the direct mailing is completely secure.

DMD also conducts seminars and training sessions for clients to teach them about tools and techniques in print, postage, and programs that best suit their campaign goals. Using state-of-the-art equipment, a consultative and collaborative approach, and a culture of excellence empowers the company to meet the stringent demands of various industries.

With DMD, each campaign becomes an opportunity for clients to learn from their expertise and infuse intelligent techniques in their direct mail marketing campaigns. As a nimble company, DMD values its cordial relationships with clients. The company is committed to getting the right message to recipients and meeting the needs of the most sophisticated direct marketers.
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Top 10 Direct Mailing Solutions Companies - 2022
Direct Mail Depot

Company
Direct Mail Depot

Headquarters
Piscataway, New Jersey

Management
Jeffrey Golderer, Director IT & Data Security; Linda Dehoust, Director Special Projects; Bob Houghton, Chief Operating Officer; and James Yamamoto, Director Client Services

Description
With 35 years of success, a team of specialists, and a 110,000-square-foot facility, the New Jersey-based company leverages cutting-edge technologies to make high-volume direct mail marketing relevant, systematic, and cost-efficient for its clients.