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Demand Machine: Cracking the Code on Demand Generation

Chris Accardo, Co-Founder, Demand MachineChris Accardo, Co-Founder
A holistic market strategy does more than just generate leads. For true business growth, organizations need to focus on ‘Demand Generation’… a buyer centric approach to create awareness and educate a market. However, driving demand and transforming that into sales is an arduous and cumbersome process. To this end, Demand Machine, a leading demand strategy agency, offers a unique and innovative marketing blueprint focused on creating demand and shortening the 'lead to sale' gap to help clients expedite their business growth.

"We help our clients accelerate revenue, maximize ROI, and drive demand generation across the entire marketing funnel with a strategy focused on how customers discover, research and purchase products in 2022," says Chris Accardo, the client-turned Partner of Demand Machine.

We help our clients accelerate revenue, maximize ROI, and drive demand generation across the entire marketing funnel with a strategy focused on the way customers discover, research, and purchase products in 2022

The company deploys highly effective strategies by leveraging a suite of proprietary processes/ tools, each of which deals with a specific marketing objective, i.e., Demand Gen Strategy, Search Engine Optimization (SEO), Creative, MarTech Optimization, Paid Media, and Data Science services.

Demand Machine begins its client onboarding by assessing their needs and prepares a custom growth strategy using a tool called 'Launchpad Growth Blueprint.' With it, Demand Machine can dive deep to set a highly adaptable SEO, paid media, and creative campaign strategy while simultaneously delivering progressive MarTech optimization solutions to help accelerate growth.

Then, Demand Machine can use its tool 'High-Velocity Content Fuel ' to produce high-quality written and video content to ignite/fuel demand in social media market campaigns. This buyer-centric approach educates and inspire the market about that product/service and propels demand generation. Additionally, Demand Machine's Acceleration and Demand Capture,' solution helps clients recognize maximum benefit from their paid media campaigns.
The product amplifies clients' high-quality, targeted content as personalized messages that resonate well with their customers/target audience. This method yields higher lead generation and effectively acts as an organizational growth vector.

Demand Machine also places cardinal value on optimizing landing pages which translates into increased lead-to-sale conversion and shortened conversion interval. "We value the optimization of the landing page. After all, paid campaign loses its value if that webpage doesn't help in lead conversion," says Accardo.

Despite being a HubSpot gold tier partner and Google partner, the company is primarily platform agnostic. Consequently, the firm prefers to work with clients' choice of CRM and other market automation stack tools. The firm leverages another proprietary tool called 'Symmetry InsightsTM and VisualizationTM' for implementing data science into clients' digital marketing campaigns. It helps them measure their strategies' efficacy and gives them real-time, in-depth insight into customers' preferences and behaviors. And, using AI/ML, the company maps all actionable data into custom dashboards to help clients better understand their growth trajectory.

Such an end-to-end market strategy enables Demand Machine to cater to a wide spectrum of clients, including fortune 500 and small/ mid-sized companies irrespective of industry vertical. For instance, one of their clients struggled with driving organic traffic to their site.
  • We value the optimization of the landing page. After all, paid campaign loses its value if that webpage doesn't help in lead conversion


To this end, Demand Machine deployed a 360-degree custom market strategy which began with a personalized SEO campaign. The firm then leveraged other proprietary tools to help the client gain a higher website ranking with a 141 percent increase in organic search impressions and a 111 percent increase in unique visitors. In addition, Demand Machine focused on amplifying creative and high quality content, which elevated the demand for the client's product and reduced their lead to sale time.



This example showcases the unique and powerful value proposition of Demand Machine. The company attributes its success to a diverse team of experts, including demand generation and CRM specialists, content marketing creatives, performance marketers, web developers, and data analysts. In essence, the company functions as an extension of the clients' marketing team.

True to its name, Demand Machine is akin to a well-oiled machine that seamlessly functions to improve every segment of a client's marketing endeavors.
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Top 10 Marketing Automation Solutions Companies - 2022
Demand Machine

Company
Demand Machine

Headquarters
Alpharetta, GA

Management
Chris Accardo, Co-Founder and Brodie Schroeder, Partner

Description
The company is a digital marketing specialist that focuses on-demand generation and helps their clients achieve measurable growth. The company deploys highly effective strategies by leveraging a suite of proprietary processes/tools, each of which deals with a specific marketing objective, i.e., Demand Gen Strategy, Search Engine Optimization (SEO), Creative, MarTech Optimization, Paid Media, and Data Science services.