ConsumerAffairs: Helping Build Business Reputation that Translates to Revenue

In today's digital age, where consumers can be more vocal than ever, a good reputation differentiates a business from its competitors and effectively conveys that the brand in question is reliable, which further translates into more sales. On the other hand, negative reviews can do profound damage tomost businesses irrespective of the value that it offers. That is why, in the present era, where online reviews often tend to influence customers to a large extent, it’s a no brainer that the proper management of reputation is highly essential for businesses.

Helping businesses build and uphold reputation and convey their legacy is ConsumerAffairs, an online reputation management company. ConsumerAffairs provides its software-as-a-service platform that enables brands to connect with customers, collect reviews, and generate sales. The company enables clients to manage their reputation proactively by harnessing and leveraging customer voice to drive better business results. "Our platform allows consumers to share their reviews and brands to respond to those feedback and engage with customers," asserts Zac Carman, CEO of ConsumerAffairs. Helping brands directly engage with their customers; the company's platform allows clients to solve customer service issues and captures more customer voices with integrations to their business processes. The company also helps build buyer guides and other topical resources, news articles, and company profile pages. ConsumerAffairs' in-house research team works closely with industry experts to write comprehensive buyer guides and how-to articles, which helps consumers make a well-thought decision.