ClearVoice
Creating Better Content for a Better Tomorrow

Content marketing is the most sought-after medium to turn a product, no matter how common, into an asset of differentiation. By becoming an authoritative and reliable resource on topics, businesses are more likely to get noticed by the right audience and earn their loyalty and trust. Furthermore, a sound content plan enables the company to strengthen and retain its customer relationships, build an active and engaged subscriber base, as well as increase its revenue. However, if done wrong, all these efforts would be to no avail.

“We believe that a clear voice is the most powerful voice, no matter its volume or medium, so we live to help businesses express theirs,” beings Joe Griffin, Co-founder and CEO of ClearVoice.

ClearVoice is on a mission to reinvent the creative process for the modern world since 2014. As the demand for content and talent is skyrocketing, the company is building products to bring flexibility and transparency to the process of content creation. At its core, ClearVoice offers a user-friendly and collaborative space for brands to engage with best-fit freelance writers and send across a brand message that “empowers, delights, and brings more clarity to the world.” It does so with a proprietary content marketing and talent network platform.

With a team of freelancers having expertise in over 200 business categories, it provides strategic solutions that sharpen and optimize existing content strategy and adapt it to the changing behavior of consumers.

To fulfill this objective, the company has built a technology that revolves around the six key areas: brand voice, collaborative workflow, CV portfolios, dashboard, dynamic editorial calendar, and talent network search.

To jump-start the connection of brands with proven talent in their respective fields, ClearVoice uses VoiceGraph Talent Discovery Engine. This data set allows insight and scalability by mapping the top 250,000 publishers and over 450,000 writers on the internet. Also, its Teamlancing Collaboration tool leverages machine learning to search and match vetted freelancers with brands. “We personally review and hand-pick the best available voices who perfectly match the business requirements of a company,” comments Griffin.

With a wide array of solutions, including search engine optimization (SEO), paid search, lead generation, and so on, ClearVoice has been leveraging its state-of-art platform to connect its customers with the best writers. For instance, Jerome’s Furniture, a furniture company, partnered with ClearVoice to refine its content writing approach by shifting its tone into a friendlier and casual one to engage more audience and significantly increase the page-quality score. The effort not only boosted Jerome’s SEO rankings in Google search but also brought down the cost-per-click for their most expensive keyword. Another example would be that of a language-services provider, Globo, which partnered with this company to boost its content production capabilities. The partnership helped Globo scale content production considerably and increase blog views by 200 percent.

With many such instances of customer success, ClearVoice is relentlessly pushing the envelope by developing new enhancements for better content planning and creation. “We not only understand content technology, we build it. Our ClearVoice engineers are creating the future of content collaboration technology for blended in-house and freelance teams. From smaller firms to grand enterprises, we can meet everybody’s needs,” concludes Griffin.