Marketing plans for pharmaceutical and healthcare brands are often split between markets without the availability of a platform that spans multiples countries to deliver messages to physicians. However, with Doceree’s global presence in the United States and India, we are able to provide a solution to marketers that expands beyond a single region of the world. With a growth trajectory that continues to rise, we will bring the first global network of physician-only platforms for programmatic marketing to even more pharmaceutical and healthcare brands. When pharma marketers align with Doceree, here are several ways that we embolden our partners to employ creative and data-driven physician marketing strategies to elevate campaign outcomes.
Data-driven approach to enhance physician marketing
At Doceree, we devised a platform to enrich physician communications across endemic and Point of Care networks to advance the way pharma marketers communicate with physicians across digital channels. With a data-driven approach to physician marketing, our platform provides pharma marketers with access to physicians that are logged-in on endemic and Point of Care platforms to connect with medical professionals that are in the medical mindset and tending to patients. Regulations are prominent in the pharmaceutical and healthcare sector for communications directed to physicians.
Therefore, we are able to support marketers to overcome those barriers on EHR, eRx, telehealth and endemic mediums, since our solution is regulatory compliant for physician marketing messages and adheres to the parameters for the category. Also, our automated ecosystem enhances outcomes for pharma marketers to connect with physicians in a transparent manner and share educational content pertaining to their specialty in a safe and secure environment.
Physicians are served personalized messages at opportune moments on Point of Care platforms
Pharma marketers are challenged to continue to breakthrough to communicate with physicians on Point of Care platforms, but our programmatic solution delivers messages to physicians at opportune moments during their patient visits.
While the pandemic has accelerated the usage of telehealth channels, identifying the moment when the content is beneficial to physicians is a vital factor in the success of a marketing campaign. In addition, the shared content has to resonate with the physician and also be of value to the patients they are treating. Further, when operating marketing efforts on Point of Care mediums, we understand the expectations that medical professionals have for their interactions with pharma marketers, which is why our platform doesn’t disrupt the physician’s experience. We recognize the focus must remain on the patient and the message being delivered should be distributed at well-timed moments that support the physician’s dialogue with a patient.
Understand physician behaviors and enrich precision targeting communications
At Doceree, we devised a platform to enrich physician communications across endemic and Point of Care networks to advance the way pharma marketers communicate with physicians across digital channels.