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Organizing Marketing Chaos: How Little Bird Marketing Keeps Business Moving Forward

Priscilla McKinney - Momma Bird + CEO,  Little Bird MarketinPriscilla McKinney - Momma Bird + CEO, Little Bird Marketin
Little Bird Marketing is an award-winning digital agency serving revenue-minded leaders. Our strategic approach turns marketing chaos into clarity. From licensing our proprietary content system, SOAR™, to crafting high-impact visuals, we digitally transform marketing actions to align with brand goals.

Our clients sleep better at night knowing the right message is in front of the right audience at the right time. The result is increased brand awareness and social influence for revenue growth.

We understand that creating and executing an annual marketing plan can feel like absolute chaos. Whether it’s finding the time or resources to write a blog, posting to social media, or just creating the plan itself, the components of a marketing strategy can be overwhelming.

Here are some of the challenges we consistently hear:

● “Our company doesn't have a strong system in place to generate the right leads”
● “Our marketing actions are not in alignment with company goals“
● “My team just lacks the time and/or marketing expertise to execute our plan”

It’s time for a change. The solution is a sustainable lead generation system customized for your business.

Over the years, we have helped clients from many different industries develop and implement highly effective marketing strategies. As a result of working with such a diverse list of clients, we've been able to look at the commonalities of each individual strategy and focus on the fundamentals that made them successful.

This attention to detail is what led us to the development of our SOAR™ System.

We created this proprietary system to help busy leaders create a sustainable lead generation system within 90 days so they can remain confident in the growth of their company without losing focus on their other responsibilities.

The name was developed from the 4 key characteristics of a healthy marketing strategy.

S – Strategic

It all starts with strategy. We’re firm believers that the number of marketing actions that should be taken before a strategy is created.
Everything from your perfect personas to business goals should guide your marketing actions.

O – Organized

Without organization, your strategy will fall flat. Your marketing systems should be organized in a way that releases stress and creates breathing room. Content management and marketing automation systems should be your best friends.

A – Accountable

Accountability is the key that keeps the wheel turning. Momentary success isn’t the goal of SOAR - we’re aiming for the long haul. An organized strategy should be held accountable. Is your current strategy providing the results you need?

R – Repeatable

The best part of the SOAR™ System? It sets you up for repeatable success. With strategy, organization and accountability in place, your annual marketing plan can become repeatable year after year.

The SOAR™ System is developed to help busy leaders create a sustainable lead generation system within 90 days to remain confident in their company's growth without focusing on their other responsibilities


Our goal is to take our clients from marketing chaos to marketing clarity. To do so, the SOAR™ System operates in 3 unique stages:

Stage 1: Understand

First, we lay the framework and clarify exactly who it is that you're seeking to serve, what you are trying to accomplish, and which of your existing assets can be harnessed for your success.

Stage 2: Unlock

Next, we map out a strategy and develop the marketing actions needed to execute that strategy. We'll create a lead magnet that answers the questions your buyer persona is anxiously asking.

Stage 3: Unleash

Then, we'll shift focus to the promotion of your lead magnet and integrating your marketing with your sales efforts, online ads, and analytics - creating a sustainable cycle of lead generation.

The SOAR™ System is designed to help busy leaders create a sustainable lead generation system within 90 days so they can remain confident in the growth of their company without losing focus on their other responsibilities.
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