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utilities

Adaptive Design to Improve Customer Satisfaction
Marketingtechoutlook >> cxoinsights

Basem Sarandah, CEO, Nexant

The right customer data and responsive design principles guide program optimization. Utilities are finding that customer expectations around energy programs are rising. Other industries have raised the bar for customer experience and digital...

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources
Marketingtechoutlook >> cxoinsights

Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]

Electric utilities—like all utilities—are in the service business. For many years, that was a straightforward, one-way delivery process: the utility provided electricity to its customers, and the customers paid the utility for the...

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